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Follow on Google News | Seek & Enjoy: K2 Snowboarding Unveils New 2014 Product and WebsiteNew gear fuses innovation, design and style for all types of shredding; redesigned site delivers fast, smooth navigation.
By: Verde PR, Keith Cozzens “We are stoked with our new site and product lines and the way both really support and focus on our message of Seek & Enjoy. One of the key ideas behind that message is that there is no wrong way to enjoy snowboarding,” With a deep-rooted history of raising the bar when it comes to infusing new technology into riding, K2 continues to push the progression of snowboarding with standout innovations including this season’s revolutionary Kwicker™ system (http://k2snowboarding.com/ Bringing a new level of pop and stability to K2’s Baseline offering, the new Lifted Technology takes the flat between the feet and simply raises it. This adds snap while maintaining the tracking precision of a flat board. This year’s artistic, award-winning Happy Hour (http://k2snowboarding.com/ Inspired by K2’s team riders, the new twin-shaped, freestyle Hit Machine (http://k2snowboarding.com/ K2’s Tweekback enters its sixth year of 100-percent pure urethane highbacks. No other company has more experience and know-how when it comes to design and durability of Urethane highbacks. With four new designs for 2014, including the Hurrithane (http://k2snowboarding.com/ Devoted to safety and fun in the backcountry, K2 has added a couple new pieces to its Backside Tools collection, including the multi-purpose Rescue Shovel Plus Ice Axe (http://k2snowboarding.com/ The slick newK2snowboarding.com is faster and easier to navigate and includes interactive and detailed product pages. Loaded with videos, technology descriptions, athlete news and social media, the redesigned site is your happy portal into K2 and everything about the brand. In addition to the new gear and site, K2 will be launching its four-part web series “K2 Snowboarding’ “If you are out there exploring and expanding your riding, K2 is with you and has the gear and web community hub to support you,” said Waldron. To check out all the 2014 radness, download a catalog, and find a dealer near you, head over to: k2snowboarding.com. Seek & Enjoy. End
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