Mirfak's Organic Rise in the Market - Natural Food Products Continue to Rise

BENALLA, Australia - Aug. 19, 2013 - PRLog -- Smyth & Murphy were in business together until December 1988 when Mel Murphy solely took on the company that is today known as Mirfak Pty Ltd.

Today it is a family owned and operated business situated in Benalla in North East Victoria, with Mel's sons Mark and Gerard as directors (http://www.mirfak.com.au/profiles).

The continuing nature of the family run business sees Anthony, Gerard's eldest son, taking his place in the company and focusing on quality assurance with David Kennedy as production manager and seven other staff on the floor.

Mel Murphy said the products have 'slightly changed' over the years, with the main focus on supplying high quality, food grade products that include stone ground flour, seeds, grains and other associated products.

"Some of the most popular products include our stone ground flour, which is fantastic for bread-making ad is used by many bakeries and home-made bread enthusiasts," Mr Murphy said. "There are no additives, just the wholegrain and all its natural goodness".

"Gluten free is a term that has exploded with popularity in recent years. In light of the increasing need for wholegrain, staple products, we now have a range of gluten free stone ground flours, seeds and grain," he said.

Mirfak has an extensive list of products that are manufactured and packaged on site.

All products are Kosher and Halal certified, with a range of conventional, organic and gluten free options available.

After being involved in the food industry for more than 50 years, Mirfak has cemented its place as a supplier to Australian manufactures and wholesale markets and is now looking to extend into retail-sized packaging that is more suited to the general public, the household chef and anyone looking for quality, wholegrain products that they can use at home.

"We strive to exceed customer expectations with quality service and processes that are both unique and innovative," Mr Murphy said.

The company supplies manufactures and wholesale markets, while also offering the services of contract milling in facilities holding Organic certification through NASAA and via operations controlled and monitored by HACCP certified quality systems.

For more information visit http://www.mirfak.com.au/