There are about 1,001 theme providers
The average shop has 13 themes
The average price of an individual theme is $46
Much more was uncovered in the study including how the shops offer support, if they charge for it, and how many sell actively on Themeforest.
With recent controversies over customer support and pricing fiascoes like with Woo Themes' pricing increase, there are a lot of questions in the industry. Should theme providers offer lifetime support? What is the best way to offer support?
"There wasn't a lot of data on the subject. We decided to change that," said co-founder Ben Sibley. The Support Dash team found 1,001 shops in their search to find every single theme shop online. They then took 300 of the most popular shops and analyzed them manually, one-by-one to uncover the answers they were looking for.
Hopefully, the study can shed some light on the current state of pricing and customer support in the WordPress theme industry. The data should prove helpful for shops looking to see what their peers are doing and trying to find the right model for themselves.
The highlights from the study were collected and compiled into an infographic. The infographic and data from the original study can be found here: http://www.supportdash.com/