PRLog (Press Release)
- Aug. 19, 2013 - PRINCETON, N.J. --
Dr. Hossein Eslambolchi joined new entertainment-
marketing startup Tickets48
as an executive advisor. The company harnesses the power of fans to address the $10 billion unsold tickets market. While many other companies are trying to do yield management in the space – Tickets48 goes at the problem with a mix of social media analytics, gamification and real-time dynamic pricing. Their 360 approach is a combination of leading edge proprietary technology and agency work. The company successfully launched its platform in June 2013 with the promotion of a Universal Music Artist yielding phenomenal results in fan activation and inventory management.
Hossein Eslambolchi on Tickets48: “The company is a game changer in an industry that has to reinvent themselves in order to play in a world where people increasingly live on mobile social media. Tickets48 with its unique approach of finding, activating and monetizing fans will lead the way.”
Michael Jaschke, CEO of Tickets48 said: “I’ve known Dr. Eslambolchi for many years and find him to be one of the few truly inspiring technology visionaries. It is an honor for us to have him on board with our company.”
About Dr. Eslambolchi:
Dr. Eslambolchi, a visionary and frequent keynote speaker in the telecom industry, led a transformational change at AT&T as CTO through his "Concept of One" program. He is also the former President and CEO of AT&T Research Labs and former President and CEO of AT&T Global Operations, including roles as chief transformation officer and chief information officer. He was appointed to the AT&T Fellows, AT&T’s highest technical honor, in 1999.
About the Company: Tickets48 is a new entertainment-
marketing startup. The company helps promoters, producers and leading professionals in the entertainment industry to harness the power of their fans to fill empty seats. Tickets48 uses proprietary social media analytics, data mining technologies and live social media contests that leverage word of mouth to identify their clients’ most vocal fans and convert them to brand ambassadors. They use sophisticated game mechanics to motivate these “superfans”
to spread their clients’ message throughout their personal social networks. This drives traffic back to the clients’ custom-branded event sites building viral marketing campaigns that attract more and more fans. When fans arrive at the event site, the company uses its patent pending real-time dynamic pricing mechanism to sell them tickets or other merchandise. The company balances the fans’ willingness to pay and current demand at the point of sale, maximizing revenue for their clients while shaping consumer demand. This leads to higher ticket sales at higher prices while building the brand compared to daily deal sites or last minute ticket outlets, which tend to result in brand dilution.