The company through this launch has decided to cater to different strata of the society, from a teenager to a working professional to a housewife. From a low budget feature phone to a mid range smartphone, there is a phone that fits every pocket.
Commenting on the launch, Ajjay Agarwal, Chairman and Managing Director of Maxx Mobile said, “With the rapid adoption of mobile phones, today Indian consumers have become more technologically aware. This has created a market with highly varied needs and preferences. Our models provide a gamut of features that meet the requirements of a basic mobile phone user to an aspiring smartphone user. Maxx Mobile understands the ‘value for money’ attitude of Indian consumers and aims to provide every user a mobile phone with maximum features at the most affordable prices.”
The different models launched by the company include Android Phones - AX5 Plus, AX40, AX353, AX50; Feature Phones- MT280, MX426, MX425e, MX501, MX514, MX247, MX152T, MX153T, MX504, MT350 and Tablet -Tab722. The Android phones are mid range smartphones starting from Rs. 3131 to Rs. 6500, including the MSD7 AX50, with 3G capability, 5 inch display, Android 4.2.2 Jelly bean, 5 MP rear camera at an MRP of 6262. In the feature phone segment, the phones start from Rs. 1050 to Rs. 2599. The feature phones launched also includes models like WOW that has a special IML Finish body which gives it a classy look. The handsets are available at all leading retail stores and Maxx Mobile’s official website. www.maxxmobile.in
Maxx will also offer a special promotion on its smart charges. Consumers just have to participate in a special game on their Facebook page and be eligible for purchasing a smart charger at a very nominal price of Rs. 350 only. Mr. Krishna Singh, COO Maxx Mobile says, “With increasing use of smart phones for data, battery running out is a common problem faced by smart phone users. We wish to empower all smartphone users with a Maxx smart charger so that their smartphones never run out of battery.”