Software Company Makes Data Cleansing Accessible to Small Business

CAMBRIDGE, Mass. - Aug. 26, 2013 - PRLog -- Data Ladder, a data quality and cleansing company specializing in software tools for medium and large businesses, has launched DataMatch 2013, its suite of data cleansing tools.

Inaccurate customer data can cost companies nearly $611 billion in postage, printing costs, and overhead, according to the Data Warehousing Institute. From merge purge software to data matching, DataMatch 2013 is a complete suite of tools for many companies looking to improve their data quality and optimize their marketing campaigns.

According to Nathan Krol, CEO and founder of Data Ladder, the demand for improved data cleansing software is at an all-time high. “We have developed a platform that is efficient and fast, providing data professionals a user-friendly tool that is scalable with their business needs,” he said.

The issue of data cleansing can be an obstacle that prevents many organizations from getting the full value and benefit from their data. Despite the magnitude of the problem, it goes largely unnoticed by many organizations.

Easy to implement data matching software (http://www.dataladder.com) can reduce setup and implementation time. In addition, efficient data cleansing tools can improve an organization's overall data quality profile, and increase the efficiency of any marketing program.

About Data Ladder

Data Ladder, headquartered in Cambridge, Massachusetts, is a data quality and data cleansing company dedicated to helping you “Get the Most out of Your Data.”  Working with clients such as Hewlett-Packard, Hoover’s, and Cardinal Health, Data Ladder’s suite of data cleansing services is in use across the Fortune 500 and among many mid-size companies. For more information, please visit www.dataladder.com or call 866-557-8102.