Driving conversion rates and revenues

LONDON - Aug. 15, 2013 - PRLog -- Improving the performance of eCommerce sites to drive conversion rates and revenue will be the focus for leading web agency Evosite at eCommerce Expo - showing retailers how to make huge gains through user tracking and web audits.

 

As part of the Conference Theatre Sessions, Graham Youd, Business Development Manager at Evosite, will give a keynote speech, Effective Online Selling, on 3 October at 1.45pm.

 

James Shakespeare, Managing Director of Evosite, says, “The amount of time spent bringing traffic to a website is significant, yet the amount invested in converting that into sales is far less. We want to close that gap - we see it as all being about monetising traffic.

 

“When trading online, if you get the combination of a good business model with a highly converting, user friendly and constantly evolving eCommerce solution, combined with a well structured inbound marketing campaign, you stand a very high chance of generating significant sales.”

 

The Evosite team will run live conversion web audits throughout the two day show. Visitors to the stand will be able to find out firsthand the areas in need of improvement on their website in order to drive more traffic and ultimately increase sales.

 

eCommerce Expo is the launch platform for Evosite’s third generation content management system, which has a whole new look and feel. The team will demonstrate its latest bespoke desktop and mobile eCommerce solutions and its re-engineered check-out system, which benefits from monthly updates to improve conversions with usability. For example, the new web portal for Fruitnet.com, brings together six of the world’s premier fresh produce magazines, focuses on account and subscription management, with conversions at the core of the site.

 

The Evosite approach puts conversion at the heart of stunning website design and its bespoke powerful content management system. From media to cosmetics, renewable solar panelling to publishing, Evosite at eCommerce Expo will showcase how it’s driving conversion rates for clients across a range of sectors.