Circle Concepts Review The Efficacy Of Social Media

COLUMBUS, Ohio - Aug. 14, 2013 - PRLog -- Circle Concepts, Inc.
www.circleconcepts.biz

Circle Concepts Review The Efficacy Of Social Media

Columbus, OH, August 2013 – Circle Concepts provide business to consumer (B2C) field marketing services to their clients and claim that the increased demand in this field has been driven by consumers who are more receptive than ever to face-to-face interaction.

Circle Concepts believe the evidence suggests that face-to-face interactions deliver better results than social media. Social and online media have become established forms of marketing but companies expect measurable returns. With many of the drawbacks of TV, radio and print media it can be difficult to gauge the effect that social media has in terms of profit and sales increases. Whether a brand has one thousand or one hundred thousand followers, the likes and retweets do not equate to paying customers.

Face-to-face interactions provide significant business benefits. At its core, face-to-face engagement creates a personal connection and builds trust between a company and its target audience. Giving a warm handshake, carrying an engaging conversation, and getting to know customers and prospects on an individual level can help form stronger, more meaningful, and more profitable business relationships.

Social Media is making brands more accessible in a way that can’t be achieved by traditional forms of advertising. Virtual engagement has many benefits, it saves time and money, it is flexible and brands can archive virtual events, making them easily accessible online enhancing search-engine visibility and creating a valuable extension of any company's digital marketing strategy.

“Although both face-to-face and virtual strategies offer strong benefits, savvy marketers are building integrated communications plans that incorporate the advantages of both approaches,” says Kai Petrich, Managing Director at Circle Concepts.

Adding virtual elements can measurably enhance and extend audience engagement resulting from traditional events. However, you must plan and coordinate your online efforts, just as you would your face-to-face events. Each element will affect the audience's experience with your brand.

“In reality, there is nothing more engaging or personal than a face-to-face conversation with another person and businesses are finally waking up to the value of face-to-face interactions,” added Petrich.

For additional information, contact a member of the Circle Concepts administration team at info@circleconcepts.biz

Circle Concepts: Providing unseen results through outsourced marketing and advertising services.