“It is counter-intuitive, but the newspaper industry is data-starved,”
RJI opened its doors five years ago at the Missouri School of Journalism with a mission of helping journalism and media industries during a time of great change and upheaval. As part of its focus on industry, RJI frequently works with news media and other partners.
“This is a tremendous opportunity for RJI. Our researchers will be like kids in a candy store,” said Randy Picht, RJI executive director. “Our preliminary conversations about the partnership have already triggered some great ideas.”
NDX is the standard-bearer of newspaper product and distribution information for the US advertising industry. The NDX Source® proprietary database of 3,000+ newspapers includes more than 100 million US households with 95 percent market penetration and represents the largest dataset of metropolitan, micropolitan and community newspaper distribution and preprint product information. With a national network of data management resources and advisors from both the advertising and publishing industries, NDX is a single source of the knowledge needed to maximize preprint advertising investments. Visit us at www.NDXus.com to learn more.
About the Reynolds Journalism Institute:
The Donald W. Reynolds Journalism Institute works with citizens, journalists and researchers to strengthen democracy through better journalism. RJI seeks out the most exciting new ideas, tests them with real-world experiments, uses social science research to assess their effectiveness, and delivers solutions that citizens and journalists can put to use in their own communities. See more at www.rjionline.org.