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Follow on Google News | tabata™ To debut with Fitness FirstBy: Brandnation The official tabata™ workout will initially be available as both group exercise classes and small group training sessions via 50 Fitness First health clubs in London. This gives Fitness First’s 110,000 plus London members the chance to experience the tabataTM system before anyone else in the UK. tabata™ is fast becoming the most popular form of High Intensity Interval Training (HIIT) in the world amongst both professional athletes and enthusiastic amateurs. The popularity of tabata™ and the growing global ‘buzz’ surrounding it are centred on the amazing fitness results that the system is achieving for its devotees via intense sessions that are incredibly only 4 minutes in duration. tabata™ The official tabata™ ‘system’ was developed by renowned Japanese scientist Professor Izumi Tabata (recognized as the ‘father’ of HIIT), while he was working with the Japanese Olympic speed skating team on their fitness programme. He discovered that short sharp bursts of intense exercise are the best way to get fitter faster and more effectively. His tabata™ method consists of a combination of 20 seconds of intense exercise followed by 10 seconds of rest, repeated 8 times. tabata™ has been scientifically proven to be the most effective way to increase both aerobic and anaerobic fitness. For the UK launch of tabata™, Fitness First’s instructors will work with a highly qualified tabata™ master trainer to ensure they are fully equipped to deliver the 20 minute class. The workouts will feature dynamic new bodyweight moves that have a heart-pumping effect at their core, which aims to get participants up to their maximum heart rate over the crucial four-minute tabata™ section. Each 20 minute class will include a mobilisation, warm up and cool down routines and once it’s launched, instructors will be introduced to new routines and moves every 12 weeks to ensure participants are kept actively engaged and motivated. Professor Tabata himself comments, “The launch of the official tabata™ method into Fitness First Gyms gives people in Britain their first opportunity to try a fitness system based on my authentic exercise program, specially adapted for mainstream gym use. This robust, science-backed system has been developed successfully over many years for professional athletes across many disciplines and I can personally vouch for its effectiveness. I am sure Fitness First members will be astounded by the results and improvements in performance they will achieve in a short space of time. I hope many people enjoy tabata™ safely and successfully with our educated instructors." A spokesperson from Universal Pictures International Entertainment and Big Shot Productions said, “We are delighted to be partnering with a major player such as Fitness First for the UK launch of tabata™. This tie-in means we can immediately showcase the benefits of this astounding fitness system to a large number of Fitness First members, we believe it will be a huge success amongst the participants. tabata™ promises a time-poor nation the ultimate combination of amazing results in a minimal 4 minute timeframe and we welcome the opportunity to demonstrate this first hand through the classes.” Lee Matthews, Head of Fitness at Fitness First said, “Poised to revolutionise how you exercise, we are proud to be the first health club chain to partner tabata™. Fitness First prides itself on offering our members the newest and most effective workout methods and the tabata™ protocol is the perfect fitness solution for the busy, time conscious people that we see at so many of our gyms. Following the previous success of our athlete based class launches we’re certain that the speed and scientifically proven effectiveness of tabata™ is going to be a huge hit with our members” For further information please contact: Rae Young: rae@brandnation.co.uk T: +44 (0) 207 940 7170 www.tabataofficial.com Notes To Editors: tabata™ Tests using the tabata™ system increased VO2 max – the gold standard test for fitness – by 13% in 6 weeks. In contrast a trial using 30 seconds bursts of intensity, with 2-minute rest periods was not as effective even though the exercise was more intense and longer lasting. tabata™ classes will also be short and effective at 20 minutes with the most intense section being just four minutes long. Prof Tabata’s latest research shows that if this method is followed correctly, using the authentic tabata™ protocol, the body will continue to consume more calories for up to 12 hours after the exercise class. These are additional calories to those consumed by the body at rest – so over and above the so-called RMB or Resting Metabolic Rate. Please consult your doctor before beginning Tabata exercise routines, especially if you are pregnant, have a history of heart disease or suffer from any other medical condition. Tabata exercise routines may result in injury, particularly if they are not preformed correctly. Universal Pictures Universal Pictures (UK) is a division of Universal Pictures International Entertainment, which is part of NBCUniversal - one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is owned by Comcast Corporation. Fitness First Fitness First is one of the largest privately owned health club groups in the world with over 370 Fitness First clubs worldwide reaching over 990,000 members in 16 countries. One of the UK’s largest health club groups with over 180,000 members. The Fitness First Promise is a pledge to all new and existing customers to provide a (fitness) first class service for all. Some of the promises that Fitness First makes to all of their members include; • Free Day Pass: •10 day guarantee • Peace of mind promise • Expertise guarantee Fitness First is a member of ukactive, the trade body which incorporates both private and public providers of fitness, physical activity, nutrition and active lifestyles. Visit www.fitnessfirst.co.uk Follow us on twitter: www.twitter.com/ End
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