“I noticed that our T-shirt Cutting Options page from the website, which shows consumers the different types of t-shirt cutting styles we offer, was receiving a good amount of organic traffic from Google.” says Anthony Gonzales founder of Design By Tonymash and The Civilian Press Brand, “After seeing the traffic data I figured not only is it a great consumer benefit to learn the basics of how to cut a t-shirt themselves, but I also knew that with the right SEO, a simple layout and a social media strategy we would see a significant increase in our daily site traffic that would remain consistent if done properly.”
Anthony was correct as the brand website has been experiencing a 400% to 425% increase in it’s organic traffic according to their analytics since the launch and it has been very consistent. Utilizing Pinterest’s popularity with it’s DIY and Craft “pins” the brand released a T-shirt Cutting Made Simple “pin” that has been performing very well.
There are many sites that specialize in offering detailed instructional “how to” pages to the public and now, Anthony Gonzales and The Civilian Press Brand are doing the same for their niche market. A few topics of interest for upcoming DIY Tutorials include drawing & illustrating, t-shirt printing and more custom hand cut styles for consumers and fans.