Michaelides said of his early days in the music business, “I never had a proper job. I got into the music industry by selling records at the back of a van. I worked for all-time favorite record label, Island Records, to do regional promotions getting records played and bands on TV. I spent every morning working to prove to them that I knew how to do my job and was the best there could be... It ain’t bragging when you’ve been there and done it. I worked so hard I got lucky."
Michaelides believes that managing creativity is about respecting and understanding the artist and his or her process. “Sometime you have to get a piece of work out of your system before you can move forward to something new. What you have to express in that process may not sell well. Yet it is a critical step in creating what may very well be your masterpiece. Good managers allow their artists that process.”
To navigate what Michaelides calls the “slings and arrows of outrageous fortune” Michaelides says, “ You have to stay true to who you are. Even if you experiment and completely reinvent your performance style, as David Bowie did in his Ziggy Stardust days, you have to do it without compromising who you are.”
Through personal stories cultivated from his work with artists in addition to Bono and David Bowie, other juicy bits of wisdom Michaelides shared for artists of every kind is to “Be willing to take a risk. Know how to approach opportunities and capitialize on them. Persistence is a great thing.”
Michaelides is now the Chief Evangelist, Zen Master, Head of the School of Cool for a new and emerging digital media and technology company, Magic Leap. For more information about Tony Michaelides please visit www.TonyMichaelides.com
For more information about Valery Satterwhite visit http://famementor.com/. To listen to an archived version of the afore mentioned radio program visit http://www.blogtalkradio.com/