Pooch, a Chicago area canine is nationally known as the Caninie Champion for Animals and Environment. His roll in the Canine Community Reporters pack will be as environmental reporter supporting anchor Charlie Tarochione.
"Max has come a long way," said Sanderson. "Originally he was just picking up plastic water bottles (http://www.youtube.com/
The uncanny canine became nationally known after a news video produced by the Deerfield Patch was picked up by the Huff Post and shown on that news outlet's web site.
Pooch has made numerous guest appearances for dog rescues, marketers, and environmental organizatons teaching humans how to recycle and to pick up litter. He has been on TV and radio, and inspired the popular Pet Life Radio Program Max A Pooch's Awesome Animal Advocates. (http://www.petliferadio.com/
Kathy Tarochione creator of CCR said, "We are pleased to have Max A Pooch in our Canine Community Reporter Pack, and look forward to interesting and educational environmental news from him."
Pooch, a black Labrador retriever will be instantly reconizable among the CCR reporters. When working as CCR environmental reporter he wears a red hard hat and a yellow saftey vest.
Sanderson says of Max A Pooch, "His reporting style is straight forward and he pulls no paws when it comes to humans and what they do to the environment. He is going bark it like it is."
About Max A Pooch, Inc (http://www.maxapooch.com)
Max A Pooch, Inc is a marketing, commuinication and social media company whose primary mission is to advocate for and to help other companies advocate for animals and the environment.