Max Foods - India's Premier Import company launches New Zealand Finest Gourmet Chocolates

VASANT VIHAR, India - Aug. 9, 2013 - PRLog -- James Henry Whittaker worked in the British confectionery industry at the age of 14 and moved to Christchurch, New Zealand, in 1890. Six years later he started manufacturing chocolate confectionery, selling it direct to customers using horse and van. In 1913, he established a partnership with his two sons, Ronald and James, based in Wellington. The company supports motor and equestrian sports nationally in New Zealand. The company's marketing phrases include "A passion for chocolate since 1896" and "Good honest chocolate". In 2012 it was listed as New Zealand's 1st most trusted brand by a Readers Digest survey.

Max Foods is currently working with major confectionary companies like Haribo, Post Cereals, Jelly Belly, Godiva Chocolates, Glico Pocky, Nestle Wonka, Campfire Marshmallows, Huntley & Palmers , Griffins , Nice & Naturals . They are also developing a Gourmet food division to offer HORECA exclusive products like cheese, meats, seafood, caviar, truffles, artisan oils etc.

Mr. Amit Lohani CEO of Max Foods said “Indian chocolate industry is a whooping 60 million US$ , while Cadbury holds 70% of the market share .We see a huge demand for high end gourmet chocolate with a niche clientele, affluent consumer’s demand exclusivity with fine quality. Their palate has been touched by the exquisite flavors of Ghana cocoa and their travel has enlightened them to feast on these international treasures. We have taken on ourselves to trench their thirst by providing niche products to our customers. “

The Product is expected to be launched at various Gourmet stores like Food hall, Nature’s Basket, Spencer’s, Relay, WH Smith and all major gourmet stores.