Blue Lotus Co-founders to Start New Brand Consultancy Venture

HYDERABAD, India - Aug. 8, 2013 - PRLog -- Hyderabad. Aug 8, 2013: The co-founders of the awarded agency, Blue Lotus Communications (a part of the Comniscient group),N. Chandramouli and Archana Tomar, have set up a new brand consultancy venture titled The Brand Counsel (TBC). TBC will be an independent company outside the Comniscient Group and its' focus will be to streamline the CEO/Board's direction through the organization's communication agencies. Blue  Lotus, a Public Relations agency incepted eleven years ago, has is among the top five PR agencies in India. Archana Tomar will be moving on from her position as Vice-President of Blue Lotus to head The Brand Counsel. 

 N. Chandramouli, CEO, Blue Lotus Communications, said, "The top management's urgent imperative in organizations is to align business goals to communication goals of organizations. Unfortunately, these two goals often fail to converge, severely limiting the brand's potential. If such a divergence sustains, it may leave the audience completely estranged from the brand. The Brand Counsel will have a single allegiance - to remain faithful to the management vision at all costs. TBC will align all the diverse communications of the brand through the organization's existing agencies. With Archana at the helm, I am confident that this new company will scale the ladder of success within a short span of time".

 Archana Tomar, added on her new role, “My tenure at Blue Lotus has been the most enriching and eventful journey of my life. We nurtured Blue Lotus and saw it evolve to become among the largest and most respected PR agencies of India. The Brand Counsel will fuel life into brands from a new and innovative perspective without being another middling or muddling think-tank. We see a huge opportunity for brands to improve their communication and resource efficiencies."