International SEO Leader Rebuts Neal Cabbage and "SEO is Dead" Supporters

MELBOURNE, Australia - Aug. 9, 2013 - PRLog -- Recent algorithm changes have encouraged some to suggest that search engine optimization is no longer an effective marketing strategy for online and offline brands. One of the most noteworthy articles from anti-SEO predictions comes from Neal Cabbage who wrote an article on Inc., "SEO is Dead. Now What?"

"Mr. Cabbage is right about one thing, SEO is changing but it's hardly dead," said Anton Stout, COO of World Copywriters (http://www.worldcopywriters.com/). Mr. Stout continued that just like on Wall Street, there are SEO bulls and bears. Each search engine algorithm, marketers and analyst who are bearish on SEO strategies and tactics suggest that SEO is no longer viable and each time they have been proven wrong.

SEO, however, is changing. Google recently changed a key provision in its guidelines for SEO and webmasters removing the word backlinks and inserting the word share in its place. This is another indication that Google is including more ranking factors as the algorithm becomes more complex. Websites that rank well on search engines are shared through a number of means including backlinks from other websites. Newer ranking factors include social media mentions and reviews for local businesses. Marketing has always become more complex over time and marketers have always adapted to those changes to add value to the companies that they promote.

Mr. Stout continued, "one of the positive shifts in online marketing in the last year has been a strong focus towards content marketing. Content marketing is all about creating great content that users are interested in consuming and sharing." The shift towards content has benefited copywriting and article writing services (http://www.worldcopywriters.com/multilingual-services/seo...) like World Copywriters who have benefited from the expanded interest in content creation services.

World Copywriters and other leaders in the search engine optimization industry criticize SEO naysayers like Mr. Cabbage for their brash and broad sweeping predictions that have been proven untrue in the past.