Spectrum 2013 Keynote at Print 13 by James Michelson

CHICAGO - Aug. 6, 2013 - PRLog -- James Michelson, Founder and Chief Marketing Officer at JFM Concepts, the makers of VDP Web®, will present the Keynote Address on Cross Media Marketing at the Spectrum Conference 2013 on September 10 to be held at McCormick Place Convention Center in Chicago, Illinois as part of Print 13.

Defining marketing production success has traditionally been found in expanding efficiency and improving speed to market, but the tide of history is pulling the world toward “data” to achieve marketing success. Regardless of the products or services offered, those firms that measure, track and analyze data are able to leverage those inputs for a multi-channel world. The future of cross media marketing is not who can come up with the best technologies, but who understands data in order to use new media efficiently, start a two-way conversation with prospects, measure results, and effectively respond.

About Spectrum 13

Discover how today’s media production leaders are succeeding in this multi-channel world!

From print to tablet to online applications, digital content is evolving what it means to launch a new product, publish a magazine, or blend print and digital experiences into dynamic marketing communications that attract new customers and new markets for your clients. For those seeking to better understand the issues, new technologies, and practical applications of media production in this multi-channel world, we invite you to attend Spectrum at PRINT 13!

At Spectrum you’ll find answers to some of the most vexing questions for media production professionals from those who have been through the battles and have the scars to prove it! Through the sharing of real-world production experiences, teams of experts, including creatives, brand owners, producers and suppliers – all those who power today’s TOTAL media value chain – will share stories, successes, and challenges, and explain their methods for success.

About JFM Concepts and VDP Web®

There is no substitute for experience Industry leading marketing technology and expertise.

Your marketing campaigns should be running on our software as a service. Is some Johnny-come-lately, me-too software company the partner you should be relying on for your marketing? The VDP Complete® family of products is based on a proven technology. Software is only as good as the company that stands behind and services it. JFM Concepts has a well established reputation as industry thought leaders in all things variable. Most personalized URL companies simply customize open source applications and pass them off as their own or resell inferior technologies from other firms. JFM Concepts builds software from the ground up using the latest applications. This allows us to ensure the highest level of quality and guarantee every aspect of the application.