Growth Of Sports Tourism & Business Ignites Birth Of Sports Initiative

FRISCO, Texas - Aug. 5, 2013 - PRLog --             (Frisco, Texas) August 5, 2013 ~ Frisco, Texas is committed to attracting and promoting statewide, regional and national sports events and sports related meetings to the city.
             

  And, to take matters a step further, Frisco IS Sports (http://www.visitfrisco.com/#/friscoissports/) has been created. 
  See YouTube video (http://www.youtube.com/watch?v=R2JcE3Fuw3Q&feature=c4-overview&list=UUv5L1xtq735_1Z58Fvjqaag).



“Our plan is to build on what we have already been doing, which is working closely with our partners to bring small and large scale tournaments and events to Frisco and to continue to market our great facilities,” says Frisco CVB Executive Director, Marla Roe.

This initiative will operate under the umbrella of the Frisco Convention & Visitors Bureau (http://www.visitfrisco.com/#/). The current CVB Advisory Board will assist in strategic planning, as well as local corporate connections and partnerships. Frisco IS Sports will be primarily funded by the Frisco Convention & Visitors Bureau.

Mayor Maso commented, “We love sports in Frisco and getting this initiative off the ground is a great way to engage not only our residents, but local corporations and our sports partners. We hope to create a legacy of community involvement and provide economic vitality for Frisco.”

Frisco is known not only for its world class sports venues, but is home to 3 professional sports teams, and was named the “Top Place to Raise an Athlete” by Men’s Journal in 2011.  Frisco is also home to exciting events such as NCAA Division I Football Championships, and has hosted traditional events like soccer and basketball, as well as figure skating, cycling, trampoline and ice hockey!

 

ABOUT Frisco IS Sports
Frisco IS Sports was created in 2013 as a department of the Frisco Convention & Visitors Bureau, the Official Destination Marketing Organization for the City of Frisco. Frisco IS Sports will focus on bringing small to large scale sporting events to the City of Frisco in collaboration with our local sports leagues, venues and professional teams.  Our purpose is to not only provide economic vitality to the City, but to also provide opportunities for local residents and youth to engage in state, regional and national sporting events, either as an athlete, spectator or volunteer.  Frisco Sports will also assist in laying groundwork through local connections for hotels, meeting space, venues and more!

 

ABOUT THE FRISCO CVB:

Founded in 2003, the Frisco, Texas, Convention & Visitors Bureau have grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s our mission to generate a positive awareness of Frisco as a premiere destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination Marketing Association International. For more information, visit our website visitfrisco.com (http://www.visitfrisco.com/) or call 877-GO-FRISCO.