Crowdfunding Triumph When the Fallen Sang New Play

HAMMERSMITH, U.K. - Aug. 6, 2013 - PRLog -- Until quite recently it was rare to associate crowdfunding with theatre plays. But Gemma Lloyd, Producer of the play, has done just that and raised £1292 from 21 keen backers at PleaseFund.Us to fund When the Fallen Sang new play.

Shape-shifting between the historic and the contemporary, morphing into a chorus that riots, sings and strains for hope, When the Fallen Sang is the story of five lost souls in search of Giles – patron saint of outcasts. This is a site-responsive promenade piece set in and around St Giles-in-the- Fields WC2, an ancient site in the middle of Central London. The promenade moves from space to space within the surroundings of the church.

When The Fallen Sang explores what it means to be denied access to the possibility of a better life. Why are the disposed continually drawn to St Giles? And what do their stories have to tell us about how we judge the world around us.

“We refused to bow down to the cuts in the Arts and decided turn to crowdfunding to make production ends meet. This production meant so much to so many people and we need to be able to reward people for all of their incredibly hard work,” – says Gemma.

Some lucky supporters of the play’s crowdfunding campaign were offered a personal tour of St Giles-in-the-Fields by Marie McCarthy, director of the play and Gemma Lloyd, describing how the play was developed within the space. Other backers received tickets to the final show and one to one acting classes with Marie McCarthy within St Giles-in-the-Fields.

Please share this crowdfunding theatre success story http://www.pleasefund.us/projects/when-the-fallen-sang-a-... and a hope that the production will re-run soon.