Cavendish London Cuts Room Rate In Campaign for 5% VAT

Aug. 1, 2013 - PRLog -- The Cavendish London is getting behind the British Hospitality Association's Campaign to reduce the rate of VAT for tourists and families from 20% to 5% and will be the first hotel in the UK to simulate the proposed lower rate of VAT on it’s room rates during the summer months*.

The industry’s on-going campaign to reduce the rate of hospitality VAT is the solution to support long-term and sustainable growth for the UK economy. Independent research shows that a VAT cut would have massive benefits, driving the economy by £4 billion in new revenue into the UK, it would not cost the Government anything and would save consumers an average £50 per head on visitor accommodation and attractions!

General Manager for The Cavendish London, Neil Braude says: “By offering a reduced room rate to simulate less VAT, we are providing our customers with a more affordable stay. In turn, we aim to promote the impact an increase in leisure stays will have on the hospitality industry. Ultimately we hope the Government get behind this campaign.”

Ufi Ibrahim, Chief Executive of the BHA said  “The UK continues to lag behind our European and the current VAT rate at 20 per cent undermines the UK tourism's ability to compete effectively within the EU hospitality market. The CutTourismVAT campaign is focused on asking the Government to reduce the rate of VAT charged on tourism to 5% and will see government and industry working together to promote British hospitality and tourism.

“We are delighted that The Cavendish London has signed up to CutTourismVAT and is now taking the lead with an initiative to cut its room rates to simulate 5% VAT.”

*The VAT promotional rate is valid for stays at The Cavendish London from 25.7.13 – 08.09.13. The room rate is £152.15 (incl. VAT and breakfast) with full pre-payment made at time of booking. To redeem the rate quote “5%VAT” at time of booking.

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Notes to Editors

About the British Hospitality Association

·      The CutTourismVAT campaign is a key tourism and hospitality industry campaign backed by Merlin Entertainment, Bourne Leisure and BALPPA and supported by nearly 500 groups, associations and individual hotels, tourist attractions and restaurants across the UK

About The Cavendish London

·      Rosa Lewis was the famous proprietor of The Cavendish from 1902-1952. The celebrity cook of her time had clients including King Edward VII and Winston Churchill’s family.

·      Today, The Cavendish London is a four-star, 230-room independent hotel that continues to offer the exceptionally high standards of Rosa Lewis.

·      Since 2010, The Cavendish London has been listed in the Top 100 of The Sunday Times Best Small Companies to Work For and highlighted as a 3 Star Best Company

·      In 2012 The Cavendish London HR Manager Sarah Banner won HR Manager of the Year at the Hotel Cateys Richard Jenkins, Head Concierge was nominated top 3 in the Golden Keys Concierge of the Year Award

·      In 2012 The Ascott Limited Group acquired The Cavendish London. The hotel is open for business as usual continues to offer a superior service to business and leisure travellers.

·      The hotel is one of the most eco-friendly hotels in London, receiving the Most Sustainable Business award from Visit London in 2010 and three gold stars from the Sustainable Restaurant Association

·      Its British restaurant Petrichor holds an AA Rosette