Affinitas & Parfait Launch Neo-Romantic Spring/Summer ‘14 Collection at Moda

Aug. 1, 2013 - PRLog -- Affinitas and Parfait will be launching their new Spring/Summer ‘14 collections to the UK at the Moda show, taking place at the NEC Birmingham, on 11^th-13^th August 2013, at stand B4.

Affinitas Intimates have taken spring into their hearts when designing their newest collection, which takes on the theme of Neo-romanticism for Spring/Summer ’14, inspired by the early beginnings of spring filled with energy of innocent romance.   The collection has a delicate feel and colour-ways of blues, pinks, lilacs and nudes; in addition to this the soft floral motifs and lace detail gives the collections a great spring and summer impression.

For Spring/Summer ’14  Affinitas are introducing five new lines that truly capture the Neo-romantic theme: ‘Sylvie’, ‘Julienne’, ‘Amandine’, ‘Lara’ and ‘Sienna’, as well as continuing the much loved ‘Nicole’ in new colour-ways.  The collection offers a young, stylish, dreamy, poetic aesthetic, in a newly expanded size range of 30/32-38 A/B through to a DD, with selected style ‘Nicole’ going up to an E.  From your go-to T-Shirt Bra, to a special occasion Bustier, Affinitas lingerie has wardrobe basics, on–trend pieces, and sexy-yet-sophisticated pieces for those special moments, priced at RRP £20.00-£40.00 and bottoms from £8.00.

Affinitas’ sister line Parfait will be introducing four new lines: ‘Eva’, ‘Louisa’, ‘Natalia’ and the ‘Melissa’ with the continuation of the ‘Nina’, ‘Camilla’, ‘Lola’, ‘Casey’ and the ‘Charlotte’ in romantic new colour-ways.  The line is dedicated to embracing and enhancing the full bust woman and her curves and is now offered in expanded sizing!  The styles will include bras, camisoles and bustiers ranging from 30-40D through to a G as standard, and 28-40, D through to K for our chosen best sellers, priced at RRP £26.00-£44.00 and bottoms from £10.00

Rebecca Spiers, Sales Manager, for Europe is excited to launch the new collection to the UK market at Moda, as it is the UK’s national show for intimate apparel and swimwear, she said:  “We are very pleased to be part of our major British lingerie show and launching our new Spring/Summer ’14 collection to the UK.  The UK Buyers are always looking for new collections that are on trend, good quality and represent what consumers desire and our new Neo-romantic collection ticks all the right boxes!  It beautifully portrays the essence of springtime whilst capturing the innocence of romance – a look to be loved by all women!  Not only that, in response to our customer’s demands, we are introducing some larger cup sizes in Parfait which now goes up to a K cup in our best sellers.  C’est Parfait!”

Visitors to the Moda show should email Rebecca Spiers at rebeccaspiers@affinitasintimates.com for appointments to view the new collection and to place orders.