Leading blogger publishes guide to promoting YouTube videos

MILFORD, Ohio - July 31, 2013 - PRLog -- Social Caffeine, one of the web's leading social media blogs, this week launched a new guide teaching business owners how to attract more viewers to their YouTube videos.

The guide, titled How to Get a Ton of Views on Your Brand's YouTube Videos (http://lorirtaylor.com/?p=8910) covers a wide range of tips, including how to make a stunning video, how brands can promote their videos, and what brands should do to make the most of traffic they get from popular videos.

Lori Taylor, founder and lead editor of the Social Caffeine blog, said the guide is targeted at business owners who are savvy enough to have tried their hand at video marketing, but have yet to see much success from their efforts.

"Within the next year or so, Cisco estimates that 90% of web traffic will be from video," Taylor said. "That's huge, and shows that video should be central to the online engagement strategy of all business to consumer brands."

However, she adds that brands must be strategic in how they use video.

"Simply creating a video and uploading it to YouTube isn't enough to engage your audience or boost brand visibility," Taylor said.

"Sure, you might strike it lucky, but you're far more likely to reach the stars if you've built a good rocket.

"That means creating spreadworthy videos, and launching your video as part of a viral campaign. It also means adding the right keywords, tags and description to your video."

Social Caffeine's founder Lori Taylor is a leading figure in the world of social media, having been named a Forbes top 50 social media power influencer for two consecutive years.

Additionally, her social media blog (http://lorirtaylor.com/), Social Caffeine was recently listed as one of the top ten social media marketing blogs written by women.

On top of editing the Social Caffeine blog, Taylor is CEO of REV Media Marketing a social media marketing agency (http://revmediamarketing.com/) based in Cincinnati, Ohio.