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Follow on Google News | What is the best Media Mix for your Advertising? Here is some business math every CEO needs to knowQuick! Don’t wait for your boss or your clients to ask you about this. Find out about some easy-to-use advertising math that can help your company make a lot more money. The math is called "The Barrows Popularity Factor." Read the booklet Today!
NOW THERE IS SOME EASY-TO-USE ADVERTISING MATH THAT CAN HELP YOU PLAN AND ANALYZE YOUR ADVERTISING MUCH MORE EFFECTIVELY. THE MATH IS CALLED “THE BARROWS POPULARITY FACTOR.” YOU CAN READ ALL ABOUT IT IN A BOOKLET CALLED “THE BARROWS POPULARITY FACTOR” YOU CAN READ THE WHOLE BOOKLET IN ABOUT AN HOUR AND THE MATH IS SO EASY TO USE THAT ALL OF THE CALCULATIONS CAN BE DONE BY ONE PERSON, IN MOMENTS, WITH JUST A SIMPLE CALCULATOR. IT CAN HELP YOU FINE-TUNE YOUR ENTIRE MARKETING PROGRAM... ...AND IT WILL GIVE YOU MORE OF THE INFORMATION YOU NEED TO MAKE KEY MARKETING DECISIONS THAN CAN HELP YOU *INCREASE YOUR SALES *INCREASE YOUR PROFIT *AND DECREASE YOUR RISK! DON’T WAIT FOR YOUR BOSS OR YOUR CLIENTS TO ASK YOU ABOUT THIS MATH, READ ALL ABOUT IT AND START USING THIS MATH TODAY. IT CAN HELP YOUR COMPANY MAKE A LOT MORE MONEY! “In short, ‘The Barrows Popularity Factor’ The reason the math works is very simple. The equation reduces the relationship between advertising and sales to its lowest possible common denominator...namely, “How much did you sell? (divided by) How much did you advertise?” In mathematical terms, the formula looks like this: The Barrows Popularity Factor= How much did you sell? (In units) divided by /How much did you advertise? (in gross impressions) The answer you get is a rate of return on gross impressions. That rate of return on gross impressions quantifies the popularity of your product and its promotion, and by doing so, it quantifies the relationship between your advertising and sales. “Once you can quantify the relationship between your advertising and sales, you can then begin using a variety of other easy calculations to help you test and compare various elements of your advertising, and it can help you plan and project your advertising to help you increase your sales, increase your profit and decrease your risk,” The math and how to use it is explained in a booklet he wrote called “The Barrows Popularity Factor.” “You can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator,” according to Barrows. People can read more about the math and they can download “The Barrows Popularity Factor” “With the math in ‘The Barrows Popularity Factor,’ Every day, in every business, the people in charge of advertising, marketing and sales will constantly be reviewing all of their efforts to increase their business. The big questions they look at are “How can they make a lot more money?” The other questions that every business looks at regarding advertising are as follows: *How much should you spend on advertising? *How should you spend it? *What should you say? *What is the best media mix for your company and your advertising budget? *Which ads and which media are producing the best results? *Which media should you increase, and by how much? *Which media can you decrease, and by how much? *How is your competition spending their advertising budget? *How is your competition affecting the sales of your products and services? ....And a lot of other questions along these same lines. “The answers to these questions are very complex and there is no way to quantify all of the intangibles that affect the sales of a product...intangibles like the demand for a product, the availability of product, the consumer’ Plus, everything about the product and everything that you do to promote a product, and everything in the marketplace that affects the sales of that product will be reflected in the “Popularity” of your product...and that is the essence of “The Barrows Popularity Factor.” In short, the easy-to-use math in “The Barrows Popularity Factor” The math in “The Barrows Popularity Factor” “So, before you try to decide the best way to allocate your advertising budget, and before you spend another dime of your advertising budget, take about an hour to read a booklet called ‘The Barrows Popularity Factor,’” says Barrows. “The math in ‘The Barrows Popularity Factor’ and it’s not just marketing man’s mumbo-jumbo, it’s cold hard math that can help your company make a lot more money, starting right now” says Barrows. “The Barrows Popularity Factor math is essential business information for every business in every industry, and anyone who spends any money on any advertising anywhere, should read this booklet immediately.” “ “You can use the math to help you test and compare the effectiveness of all kinds of measurable advertising and ‘The Barrows Popularity Factor’ You can read more about “The Barrows Popularity Factor” For additional information, contact Robert Barrows at 650-344-4405, www.barrows.com. End
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