American Tourister redefines travel with launch of Vivolite the strongest, lightest luggage collect

DUBAI MEDIA CITY, UAE - July 30, 2013 - PRLog -- American Tourister redefines travel with launch of Vivolite – the strongest, lightest luggage collection

Modern, innovative travel luggage offers ultra-strength and sustainability

American Tourister, the provider of durable family travel solutions, has announced the launch of Vivolite – the strongest and the lightest luggage collection by the company. The latest luggage line offers unmatched comfort, ultra-strength, flexibility, durability and convenience to suit the demands of travellers across the region this summer.

The American Tourister Vivolite is made with PressProTM Technology, the new generation of polypropylene luggage. As a result of this technology, a high-tech press forming process gives the luggage increased strength and lightness which helps them to absorb more force and become more sustainable to impact even in sub-zero temperatures.

As part of this manufacturing process, an extruded polypropylene sheet, which are both durable and recyclable, is placed under high temperature of nearly 200 degree centigrade and pressure equivalent to 80+ tonnes to form the shell.

Vivolite comes with a protection film which is laminated on top of the polypropylene sheet to give it a glossy, diamond-like finish which not only improves the strength on the surface but also makes it less prone to scratches.

The new collection comes with an ergonomic contemporary design which is hugely inspired by nature – the ridges depicting the swell lines caused by the waves along the coastal lines. Besides adding to the look and feel, the ridges also add extra strength to the luggage.

Equipped with added features to offer the perfect blend of functionality and strength, Vivolite sports a chic look and comes in five colours, including Hot Pink, Navy, Purple, Lemon and Lime Green. Notable features on Vivolite include recessed TSA lock, push button trolley, packing straps, divider & mesh pocket, spinners in all sizes for ease of handling, soft grip handle and luggage tag.

“The launch of American Tourister Vivolite luggage solutions is in line with our strategy to offer the most convenient and effective travel solutions for the Middle East travelers this summer. Vivolite is not only the strongest but also the lightest luggage which provides the optimal mix of stylish chic, while offering our core values of functionality, strength and durability,” said Mr Jai Krishnan, Vice President – Middle East, East Africa and SAARC at American Tourister.

Mr. Krishnan added: “We intend to communicate our vision as a brand that understands the challenges of a contemporary life and provide diverse product solutions across categories – Vivolite is an answer to this need.”

The new range continues the impressive innovations that have come to be the hallmarks of American Tourister, making it a necessity for all aspects of life and travel solutions.

A youthful and innovative brand, American Tourister is perfectly designed to fulfill the needs of the present-day travelers offering three-year warranty across 80 countries. Over 75 years after its launch, American Tourister continues the tradition of quality and design offering a great value across all its entire product range, including travel luggage, business bags, casual bags, backpacks, accessories etc.

Quality at American Tourister is non-negotiable as products are subjected to stringent test standards. All American Tourister bags are made to travel 32kms while getting tested! The handles are tested by jerking them 5,000 times, while the bags are fully loaded and dropped and tumbled nearly 500 times.

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About American Tourister
American Tourister was started in 1933 when Sol Koffler put his life savings on the line to start a luggage company in Providence, Rhode Island. His dream was to build a tough suitcase that could sell for a dollar. American Tourister developed to comply with tastes and requirements of its patrons by offering the variety of carry on luggage, garment bags, luggage sets, tote bags, satchels, business cases, casual bags, backpacks and luggage-spinners.

Issued by Landmark PR & Event Management

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