Free Webinar: Measuring Emotions Through Facial Analysis

MARLBOROUGH, Mass. - July 29, 2013 - PRLog -- Research Rockstar LLC has announced a free webinar for market research professionals seeking to learn new methods for measuring emotions. Kathryn Korostoff, a leading market research professional with over 25 years of experience, will host the webinar. In this 60-minute webinar, including 15 minutes for Q&A, Korostoff will share 5 lessons learned in her recent experiences using facial analysis software for market research purposes.

“This webinar is designed for professionals looking to harness the power of effective, new technologies and go beyond surveys and focus groups,” commented Kathryn Korostoff, President and Founder of Research Rockstar.

One of the big struggles for market researchers is in identifying and measuring emotional reactions. This could be a reaction to an advertisement, video, or even just the mention of a brand name.

“Humans are notoriously bad at being able to self-report their emotions, and this makes survey research a weak choice for studies that really need to get at emotions.” Korostoff continues, “Facial analysis removes the "self-reporting" aspect by directly observing emotional responses to stimuli.”

But does it work? Does it work only for advertising testing? What are the real-world risks and how can a market researcher mitigate them? For these answers and more, register for the webinar, to be held September 18, 2013 at 11:00am – Noon (eastern).

Registration is available on the Research Rockstar website, from this link:

http://www.researchrockstar.com/facial-analysis-webinar/

Who Should Attend

• Market researchers who want to expand their methodology toolkits

• Market researchers who study emotional responses

• Marketing professionals interested in better leveraging emotions in marketing campaigns

About Research Rockstar

Research Rockstar is the only independent, online destination for on-demand market research training. Our clients are the actual users and buyers of market research services—people who need to find, buy and manage market research resources. To learn more or to subscribe to the Research Rockstar blog, please call 508-691-6004 ext 701, or visit: http://www.ResearchRockstar.com.

For more information:
Email:  info@researchrockstar.com
Phone: 508.641.6004

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Research Rockstar is the only independent, online destination for on-demand market research training. Our clients are the actual users and buyers of market research services—people who need to find, buy and manage market research resources.