International Fashion Trends Online Boutique Launches Swim Campaign in Honor of Swim Show Designers

MIAMI - July 29, 2013 - PRLog -- The Miami-local online boutique with a passion for international fashion trends, Voguette, launched a unique selection of swim, beach and resort wear in celebration of international designers who flooded South Beach last week for the anticipated Mercedes-Benz Fashion Week Swim, from July 18-22, and the Miami Swim Show, from July 20-23. Granting women instant access to extraordinary global fashions, Valerie Biener, former fashion director of Vogue Latinoamérica and co-founder of Voguette, also announced the company’s upcoming launch of its redesigned mobile-optimized website. Voguette is eager to bring fashionistas a user-friendly mobile platform that can be easily accessed from smartphones and tablets.

“Swim is the swimwear industry's most highly anticipated event in the world, and since we have successfully become the entry door for many international designers into the U.S. market, we are celebrating this moment with them, Swim style,” stated Federico Arocena, Voguette’s other co-founder.

Biener defines the distinct international fashion trends site as a  ‘a visual voyage to the world’s most exceptional, exotic and eco-chic fashions.’ Dedicated to following the ‘green global concept,’ Voguette has secured a Green America certification for the past two years.  

Businesses are Green America-certified if they actively use their competency as a tool for positive social change. Green America only acknowledges companies that are heavily committed to preserving the environment in the way they source, manufacture and market their products.

On top of environmental consciousness, Biener characterizes a Voguette shopper as a savvy jet setter who pursues all things fashion-forward, unique and affordable. “A ‘voguette’ knows about trends before they actually hit the general public; she is confident and sophisticated, and is constantly being approached by admirers lusting after her impeccable style.”

With carefully curated pieces featured on the cover of trendy publications including InStyle Magazine and Sports Illustrated 2011 Swimsuit issue, Voguette has proven to offer its shoppers exactly what it promised.

Arocena attests that because ‘voguettes’ are also ‘citizens of the world’ and are always on the go, it only made sense to create an optimized website for better access from mobile devices.

Sixty-one percent of smartphone users currently make purchase decisions from their mobile devices, a Localeze Usage Study found. “We understand the importance of being mobile-ready in today’s market,” Arocena said. “Our new mobile-optimized site will allow our customers to instantly make purchases from their smartphones the minute they spot one of our designer’s unique items—particularly with the promotions we run during popular shows, such as the Mercedes-Benz Fashion Week Swim.”

Biener and Arocena made an appearance at Colombia Moda from July 23-25, and also plan to attend the Magic Market Week in Las Vegas from August 19-21, 2013.

For more information about Voguette, and to access thousands of unique international fashion trends, visit www.Voguette.com.

About Voguette

Voguette is a unique global designer online boutique, founded by former fashion director of Vogue Latinoamérica Valerie Biener & Federico Arocena. Serving as a portal, through which global designers find their way into the United States market, Voguette offers fashion-forward U.S. shoppers access to unique and eco-friendly products from around the world.

Valerie has personally received several accolades, including the Neiman Marcus Outstanding Senior Award, and the 2000 Florida Magazine Association Design Excellence Award for “Depth of Field" Photographic Essay. In addition, she was a ‘Make Mine A Million $ Business” Finalist, which recognizes and empowers women’s great achievements in business. More information about Voguette can be found at www.Voguette.com.