Brittany Purcell Attends Special Training, Builds Expertise in Luxury Home Market

JEFFERSON, Ga. - July 28, 2013 - PRLog -- BRITTANY PURCELL ATTENDS SPECIAL TRAINING,

BUILDS EXPERTISE IN LUXURY HOME MARKET

JULY 1, 2013 --  Brittany Purcell with Keller Williams Realty Lanier Partners (Serving Athens GA and surrounding counties) recently completed a luxury home marketing training course offered by The Institute for Luxury Home Marketing.  

The course - which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Brittany Purcell is an example of a sales associate who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Brittany Purcell is an award-winning sales associate who has been in real estate since 2007 and specializes in the Athens & Northeast Georgia market.  Brittany Purcell is considered to be a top performing real estate professional in Athens & Northeast Georgia and consistently ranks in the top 20% of production. She holds her associate broker license, and continues to continue her education through programs such as this one.

A few things really set Brittany apart from her competition:

Her large international database - Brittany networks with the best of the best in her industry. This means she knows when someone is relocating to the area before most other local agents do. It also means she stays on the cutting edge of technology and creative marketing ideas for her clients.
Her desire to challenge the status quo - Brittany is never satisfied with "good enough", which often allows her to implement creative ideas that save her clients time and money. At a minimum of 4 times a year, Brittany travels across the country to learn about the changes that are happening in the industry that impact her clients.
The attitude that negotiations must be a win-win - often real estate professionals lose a "deal" because they weren't willing to find a middle ground for both the buyer and the seller. Brittany does what is in her power to find a win-win solution that brings everyone to the closing table.

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across the country who specialize in luxury properties,” said Purcell. “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects.  Home buyers and sellers will benefit from my new knowledge.”

For insights into the current state of the luxury market, contact Brittany Purcell at Keller Williams Realty 706-389-0771 opt 3 or email SOLD@BrittanySells.com.

Contact: Brittany Purcell

CEO, Realtor, Associate Broker, Luxury Home Marketing Specialist

Keller Williams Realty Lanier Partners

3730 Village Way Suite 160

Braselton, GA 30517

Telephone: 706-389-0771

Fax: 706-403-1901

Email: Brittany@BrittanyPurcell.com