A Practical Book on Semantic Search

CHEADLE, U.K. - July 28, 2013 - PRLog -- Semantic search is the point at which search engines give us what we need as opposed to what we ask for. It’s a fine distinction and it is going to transform everything, from the way we access information to the way we look for jobs and even the quality of life we get to enjoy.

Semantics is both a technology and a methodology. It refers to specific ways of organizing information and building new layers of services on top of it as well as the ways existing information is connected so that the inter-relational meaning of it is understood. To us, sitting pretty at our desks at work or in a home office it may all sound incredibly technical and removed. It is technical but the effects of semantic search are not and the semantic web involves everyone who works online.

“Google Semantic Search” is a new book out by best-selling author and international speaker, David Amerland, that details the practical steps required in order to take advantage of semantic search and the semantic web to help your online visibility and branding and drive more traffic to your business.

“The semantic web is a total break from anything we have had to date,” says David Amerland, “it requires a different way of projecting yourself online in order to gain visibility. It requires a consistent way of working that leads to the creation of an online identity. It requires time to build up a social profile that can become the basis for building up a reputation and engendering trust.”

Trust, reputation and identity are new words in the SEO vocabulary, indeed, they are new words in terms of how the web works. In the past it used to be easy to burn down an online presence and simply put up another. Things are not so simple any more. “Semantic search does not index websites or even personal accounts though both of these are indexable elements in the Google bot crawl. But what goes into it are full-blown entities, that are comprised of an incredible amount of information which allows Google to now understand a person or a business the way you and I understand it.”

“Google Semantic Search” is the first practical SEO book for the semantic web and semantic search. Companies, entrepreneurs, brands and individuals who work online are all affected by the shift to a semantic web accessed through the gateway of search. Knowing what to do, how to do it and what impact it will have then becomes the smart imperative, the roadmap to future professional success.

Note to Editors

David Amerland’s involvement with the Web goes back to the days when the number of websites in existence could fit in a printed 80-page directory and SEO consisted of keyword stuffing and pixel-wide hidden text.

Since those less enlightened days he has worked with blue-chip multinationals and individual entrepreneurs alike helping them craft SEO and social media marketing strategies that work with their internal cultures and deliver value to their target audience.

He writes for Forbes, HP UK, Social Media Today, and blogs on his own website, HelpmySEO.com. When he is not writing or surfing the Web he spends time giving speeches on how social media is changing everything.