Follow on Google News News By Tag Industry News * Advertising Technology * More Industries... News By Place Country(s) Industry News
Follow on Google News | 77 Percent Of Online Display Ads Are Never SeenNew study from Sticky reveals how viewable a “viewable” ad really is
By: Mixing Digital Sticky tracked 500 consumers across 25 different websites with 25 different brand ads. Results showed varied seen levels (9-41%) with an average of 23% seen. Consumers spent an average of 1.7 seconds looking at the ads across all brands and sites. “Brands have mere seconds to engage their consumers, assuming their ad is seen at all,” said Darren Hamer, Managing Director, UK of Sticky. “ Sticky’ About Sticky: Sticky is the only media technology company that provides a platform for ensuring that display ads get seen. Sticky’s disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all their partners in the digital ecosystem to increase ROI. www.sticky.ad 1.7 seconds to engage consumers End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|