Tom Cooke To Speak At Media Industry Conference In Washington, DC

ORMOND BEACH, Fla. - July 24, 2013 - PRLog -- Learning Outsource Group, a global provider of corporate training solutions, specializing in sales training and sales management leadership development, today announced that Tom Cooke, President, will facilitate a Recruiting and Selection workshop for member executives and sales managers at the upcoming Free Paper Conference held in Washington, DC on September 20, 2013. He will present on “Building Elite High Performance Sales Teams,” a thought-provoking session that will provide attendees with a best practices approach to sourcing and selecting today’s sales winners.

Independent Free Papers of America (IFPA) members are companies publishing locally distributed and independently owned free circulation publications. Other sponsors of the Free Paper Conference include Southeastern Advertising Publishers Association (SAPA), Mid-Atlantic Community Papers Association (MACPA), and Community Papers of New England (CPNE).

Tom Cooke commented, “This workshop will provide attendees with a contemporary and proven approach for increasing sales candidate flow, differentiating the opportunity, establishing sales competency criteria, executing on a multi-step selection process, and leveraging the art and science to making more effective selection decisions that will accelerate business performance. As we return to a more robust economy these contemporary skills and strategies will be a critical link to growing the sales engine of today’s successful media organizations, both large and small.”

Learning Outsource Group currently provides corporate training solutions and consulting services to a significant number of print and digital media companies throughout North America.

About Independent Free Papers of America

Consumers in more than 17 million households in thousands of towns across the United States and Canada eagerly await their free community paper printed and distributed by IFPA members. IFPA papers reflect the character of the communities they serve.For more information visit www.ifpa.com

About Learning Outsource Group

Learning Outsource Group (http://learningoutsourcegroup.com/) is an internationally recognized provider of learning solutions designed to support the business development strategy of sales and customer-centric organizations. With a focus on sales training and management leadership development, over 175,000 executives, managers, and sales professionals in a variety of industries have been impacted by their training, resources, and tools since 1996. Clients include Xerox, Verizon Business, First Data, Wells Fargo, Ricoh, Intuit, Alsco, Bank of America, AOL, Gannett, Sharp Electronics, UniGroup, Citi, Kyocera, and many others. Learning Outsource Group has been recognized as an industry leader for their ability to deliver contemporary, highly impactful, application driven, and cost effective human resource development solutions and consulting expertise. They help clients build and sustain competitive advantage by identifying and delivering world class learning solutions tied to measurable business results.