Session On Creating A Sales Boom With Baby Boomers On Tap for 2013 D2C ConferenceDirect Marketing Authority Peter Koeppel Will Present at ERA Convention in Las Vegas
By: Koeppel Direct "While Baby Boomers represent 35 percent of the U.S. market, they represent 40 percent of consumer demand," remarked Koeppel, Founder and President of Koeppel Direct, a leading direct response media planning and buying agency. "While a lot of focus tends to be on younger consumers, this presentation will show just how significant the Boomer market is and how to optimize an ad campaign to reach it." Koeppel's session will occur at 11:00 a.m. on Thursday, September 26 during the gathering of direct marketing leaders being held at the Wynn Las Vegas. About Koeppel Direct: Koeppel Direct uses DRTV as the hub for integrated campaigns to create awareness and drive sales across all channels. Their direct marketing arsenal includes DRTV, online, radio, print, and mobile engineered to seamlessly integrate and deliver accountable results. Whether your customer picks up the phone, orders online, or buys at retail, their media will drive purchase intent, deliver ROI, and engage your consumer with a consistent and cost-effective media presence. Learn more at http://www.koeppeldirect.com. About the 2013 ERA D2C Convention: The Electronic Retailing Association’ Photo: https://www.prlog.org/ End
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