A Definitive Solution to Social Identity, Privacy & Spam problems w/no out-of-‎pocket costs...

BOULDER, Colo. - July 21, 2013 - PRLog -- SMRC, a social-technology Internet startup, founded by a former IBM Chief ‎Technology Officer, announced today "The Billion Dollar Service Opportunity to Protect People’s Identity (for no ‎out-of-pocket cost) While Generating Personal, ‎Social & Philanthropic Value  for All Human Social Content, with a no out-of-‎pocket cost Smartphone, SMS & WiFi access.”‎

In this day and age, where social applications are rapidly absorbing the brunt of communication, you may end up ‎getting locked-up for months. 18 year old Justin Carter in Austin, TX (still held; no trial; case: imminent threat), is ‎facing up to 8 years in prison for an inappropriate comment made on Facebook in February, following by the Internet ‎disclaimer, "LOL JK" (laugh out loud, just kidding). In this digital era, seemingly benign (yet socially “unacceptable”) ‎comments, made in a hyperbolic domain (the Internet), are now taken seriously, so much so that they are ‎incriminating. Imagine that this comment wasn’t Carter’s prerogative, but was rather made by someone who assumed ‎his identity? Could you imagine going to prison for 8 years, just because someone (quite easily) ‎engineered their way into your identity? This is what one Boulder startup aims to fix.‎

According to the USAToday, since 2007, malicious software that steals people’s identity has gone from 1 million, to ‎over 130 million in 2013, not including the multitude of software that organizations use to generate market insights. It ‎is no coincidence then that along with identity and privacy, responsible use, access, and value redistribution of ‎publicly produced data has been one of the hottest topics on the social web today. This begs the question, ‎what if there was a way to create social and personal value out of our digital voice, while protecting ‎our identities? What if this could be accomplished without compromising, but rather by solving many ‎of the issues that businesses are faced with today? ‎

SMRC is the first, no cost, identity protecting social counterpart to personal search that uses their market research ‎revenues to fund their member’s and sponsor’s causes, in their names, in the form of the equal amount in trade-able, ‎‎“cash-like” reward points. ‎

Phillip Nakata, a former IBM CTO, and current SMRC Chief Business Officer, clarifies “…This becomes possible because ‎SMRC uses breakthroughs in sentiment technology to notice, and notify our members of discrepancies in their ‎linguistic patterns [identity footprint]. We realized that in order for this technology to be effective it has to ‎truly understand the in-depth ethos of each individual, which consequently can provide a monetization mechanism ‎for consumers to receive relevant, rewarding offers from sponsors who will never risk their brand by acquiring ‎personal information. And since over 80% of the sponsorship cost goes towards their target’s causes and rewards, it ‎will go a long way towards ushering in a new era of social impact/CSR, while correcting previous ‎‎‘necessary evils’ [advertising].

This is because independent research shows that sponsors utilizing our non-‎invasive variety of rewarding promotional research will receive unprecedented brand loyalty, more relevant conversions, and measurable ‎research response, for a cost lower than traditional, invasive, conversion based advertising, while reaching the 46% of ‎the market that rarely responds to advertising. This is why we predict that upon launch, our market value will generate ‎over $2.2 billion to charity, the first year, per 10 million members.” ‎

While SMRC gives over 92% of revenues to charity, SMRC allocates a small percentage (8%) of the total revenue ‎rewards to finance it’s identity protection, and no-cost member smart phone with WiFi access and SMS.  SMRC uses ‎‎1-way algorithms and 2+ forms of biometric security to keep each person's analytics totally private.‎

Disclaimer: While a hot market topic (respectfully), real identity theft, as compared to social identity theft, effects < 1% of households.   See http://www.socialmarketresearchforcharity.org/smrc.identity.web.101.pdf: “Everything people need to know about identity protection” for more information.

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Media Inquiries to:  Phillip R. Nakata, Chief Business Officer

Dba Social Market Research for Charity (SMRC), phillip.nakata@socialmarketresearchforcharity.org

‎720-569-7703 (cell); 720-432-5470; http://www.socialmarketresearchforcharity.org