Naples Luxury Imports reports Jaguar targets affluent fans via mobile banner ad

NAPLES, Fla. - July 16, 2013 - PRLog -- The landing page provides users with important specifics about the car, proposes a future test drive and goads interested fans to download the F-type (http://www.jaguarnaples.com/jaguar-ebiz.htm) tablet app for a more in-depth experience. Offering multiple options on the landing page may increase the percentage of users who actually pursue information or brand-related experiences beyond the banner, but it may also strike users as too much in too little space.

“The aim with our creative is to be direct and clear with our messaging and navigation to ensure the user experience is optimal and to make sure the user knows instantly what they can expect when engaging with the ad,” said Ray Warren, digital marketing manager at Jaguar North America, Mahwah, NJ.

“We feel that if a consumer chooses to click on our ad, it means they want to learn more about our products and our ad allows them to get that information easily,” he said.

Into the sunset

Jaguar’s eight-word banner is punctuated with the call to action, “Tap for Your Turn.” An image of the F-type is poised next to the text and seems to signal to users that it is ready to drive away.

A click through on the ad leads consumers to a landing page that gives them a chance to explore what the car can offer.

At the top of the page, users are encouraged to download the F-type (http://www.jaguarnaples.com/jaguar-ebiz.htm) tablet app. Although enthusiastic fans may accept the invitation, filling the top of the screen with additional steps might frustrate ordinary users.

The next section of the screen asks users to schedule a test-drive and the third section of the screen provides external and internal specifications.

Through this tiered arrangement, one can see that the landing page’s primary function is to engage fans in more dynamic options. Directly presenting these options to the user may off-set the drudgery some users may feel when asked to pursue more tasks.

Similarly, the ad immediately narrows down the brand’s desired consumer, since only those truly serious about the F-type (http://www.jaguarnaples.com/jaguar-ebiz.htm) will accept the invitations.

Still, the banner is the place where the consumer makes the most crucial decision.

“One of the better banners I have seen,” said Jeff Gunderman, senior vice president and general manager of Eye, New York.  “It is impactful, the color grabs your attention, the text is short and the call to action is clear."

We are very excited to be offering South Florida drivers a chance to purchase the 2014 Jaguar F-Type (http://www.jaguarnaples.com/jaguar-ebiz.htm) our dealership (http://www.naplesluxuryimports.com/index.htm). Stop in at Naples Luxury Imports (http://www.naplesluxuryimports.com/index.htm) located at 900 Tamiami Trail North Naples, FL, 34102, or you can always come explore our large inventory of luxury new and pre-owned Jaguar models, or shop us online 24/7 (http://www.naplesluxuryimports.com/index.htm) at www.naplesluxuryimports.com.

About Naples Luxury Imports (http://www.naplesluxuryimports.com/index.htm)

Jaguar Land Rover Aston Martin Bentley Rolls Royce Maserati of Naples (http://jaguarnaples6.reachlocal.net/index.htm), located at 900 Tamiami Trail N. in Naples, FL, is your premier retailer of new (http://jaguarnaples6.reachlocal.net/new-inventory/index.htm?reset=InventoryListing) and pre-owned (http://jaguarnaples6.reachlocal.net/used-inventory/index.htm?reset=InventoryListing) Luxury Imports in Southwest Florida. Naples Luxury Imports (http://www.naplesluxuryimports.com/index.htm) is proud to serve the communities of Naples, Fort Myers, Bonita Springs, Estero, Marco Island, Cape Coral, Sanibel and Sarasota. Our dedicated sales staff and top trained technicians are here to make your auto shopping experience fun, easy and financially advantageous. If you are going to drive a new (http://jaguarnaples6.reachlocal.net/new-inventory/index.htm?reset=InventoryListing) or pre-owned (http://jaguarnaples6.reachlocal.net/used-inventory/index.htm?reset=InventoryListing) Luxury vehicle, you deserve to drive one from the #1 Volume Luxury (http://www.jaguarnaples.com/index.htm) Import Dealership in Southwest Florida because of their many satisfied customers.

Please utilize our various online resources naplesluxuryimports.com (http://www.naplesluxuryimports.com/index.htm) and allow our excellent network of people find your ideal car!

Contact Information

Jaguar Land Rover Aston Martin Bentley Rolls Royce Maserati of Naples (http://jaguarnaples6.reachlocal.net/index.htm)

900 Tamiami Trail N

Naples, FL 34102

naplesluxuryimports.com (http://www.naplesluxuryimports.com)

Sales: 866-603-6011

Service: 866-603-6012

Parts: 866-603-6013

Hours

Monday - Friday: 8:30 AM - 7:00 PM

Saturday: 8:30 AM - 6:00 PM

Sunday: Closed