Packaged Facts Announces "Sports Nutritionals Market in the U.S.: Sports Drinks and Nutrition Bars"

NEW YORK - July 16, 2013 - PRLog -- Sports Nutritionals Market in the U.S.: Sports Drinks and Nutrition Bars, a new report from Packaged Facts, identifies trends influencing the sports nutritional market, highlights key market opportunities, and drills down into the factors affecting the growth of the retail sales of nutrition bars and sports drinks through 2017. It also analyzes the competitive positions of key players in the market and highlights marketing and new product trends.

The market for sports nutritionals includes sports drinks and nutrition bars as well as product categories such as protein and weight gain powders, and pre- and post-workout supplements and energy gels. This Packaged Facts report focuses on the market for sports drinks and nutrition bars.  The report defines the market for sports drinks and nutrition bars on the basis of product segments provided by IRI InfoScan Reviews, which tracks sales through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers.  The nutrition bar category includes bars that may also be referred to as energy bars, diet bars and sports bars.

Primary data sources include IRI InfoScan Reviews and the Simmons National Consumer Study (NCS) from Experian Marketing Services.  The report is also based upon data collected from a wide range of industry sources, including company websites, trade publications, business newspapers and magazines; consumer blogs; and annual reports, 10Ks and other releases from public companies.

For more information, please visit www.MarketResearch.com com or http://www.packagedfacts.com/Sports-Nutritionals-Drinks-7649808/

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services.  Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com.  Follow us on Facebook, LinkedIn, Twitter, Google+, and on our blog: http://packagedfacts.blogspot.com/