Howard Helfant Invests In AquaLytes Artesian Water

BOCA RATON, Fla. - July 13, 2013 - PRLog -- Howard Helfant
Boca Raton, FL.
Howard@HowardHelfant.com
For Release; July 13, 2013

When perusing Howard Helfant’s career, one has to wonder why the bottled water business and why now?  As Howard Helfant explains, ” Few people in the developed world think of water as a commodity; after all, they can usually get all they want out of the tap in their kitchen or bathroom; and even fewer think about water’s price — unless they’re buying a bottle at their local convenience store, where it typically costs twice as much as gasoline. ‘

Helfant continues, “but for the rest of the world — and even some areas in the United States and other developed nations — water represents a significant problem because of supply shortages, poor quality or inadequate distribution and disposal systems. Thanks to a growing global population, the water problem is rapidly approaching crisis proportions. ”

To put this into perspective, consider some of the figures below, complied by the World Water Council.

   Roughly 17.5% of the world’s existing population – 1.15 billion people – currently lacks access to ready sources of clean drinking water. More than 2.6 billion live in areas without adequate sanitation, a major factor in reducing clean water availability.
   At least 80 countries are already experiencing water shortages; the U.N. estimates 67% of the world population will be “water stressed” by 2025.
   Annual water usage has grown almost twice as fast as the global population, averaging 2.5% to 3.0% per year – the basis for a recent estimate by the World Bank that annual water demand now doubles every 21 years.

Though the U.S. is in better shape than much of the world with respect to water, areas of the desert Southwest and West Coast are also experiencing increasing difficulties.

Howard Helfant feels the special infusion of electrolytes in his AquaLytes water will separate his brand from the others in the already convoluted bottled water business. Helfant comments, “our motto is, NOT ALL WATERS ARE CREATED EQUAL”.

Howard will apply a strong marketing campaign with a social media effort to bring awareness to his Aqualytes brand as Howard Helfant has used in his personal branding.  

To email Howard Helfant for more information about branding and social media marketing, please email him at howardhelfant@gmail.com. .

To read more about Howard Helfant please read visit the Howard Helfant website, http://www.howardhelfant.com

About Howard Helfant:

Howard Helfant has been involved in the restaurant,business since he finished college opening New York establishments from Crossing Delancey, Kosher Mosher and International Poultry. After moving to Palm Beach County, FL in 2007 Howard launched Howie’s Hot Shot a popular mixer and then a line of low calorie cocktail mixers under the Skinny Senorita brand. Howard launched The Mexican in 2012 and with his partners Dennis Max (Max’s Grille) and Mitchell Kaminsky (Gem Financial) which evolved into partnership with the 101 Management Group of Gainesville, FL. will bring in a new era in nightlife in Boca Raton. Howard Helfant has now stepped into the Artesian Water business with his investment in AquaLytes Bottled Water, his latest business venture.