ResPublica Consulting launches healthcare communication vertical; Dr. Ajay John Gray at the helm

KOCHI, India - July 13, 2013 - PRLog -- Kochi, INDIA: Kochi based niche strategic communications consulting company ResPublica Consulting has announced it’s specialized Healthcare Communication Services (HCS), specially targeting the alternate healthcare domain. Dr. Ajay John Gray, with years of proven experience in strategic communications and brand engineering in alternate healthcare industry has joined on board to head the vertical. Dr. Gray will be assisted by a team of doctors and communications specialists with experience in alternate healthcare communications and research.

Southern part of the Indian subcontinent, especially state of Kerala has been universally acclaimed for its rich heritage and lineage of alternate medicines. Ayurveda is the most prominent among them, which plays a major role in bringing inbound tourists, both wellness and curative, to India. When Kerala Tourism's total revenue, both direct and indirect, touched Rs 21,125 crore in 2012, Ayurveda a played a key role in this achievement. Kerala witnessed an inbound flow 7.94 lakh foreign tourists last year, majority of the inbound travellers try to have a feel of Ayurveda at some stage of their travel within Kerala.

Though the tourism industry spearheaded its growth using advanced digital marketing tools, traditional Ayurveda players are yet to start using it’s full potential. With the new order of the Social World, companies can expect a leap in volumes with strategically positioned communication campaigns. Brands have identified the value of authentic, readable and original content sliced to suite various social platforms. Healthcare Communication Services at ResPublica Consulting is an effort to support alternate healthcare providers with its proficiency in strategic digital communication services and advisory, implemented by a team of healthcare professionals and communicators.

Dr. Ajay John Gray arrives at ResPublica with close to a decade of healthcare communications management experience; he has a adorned key roles such as Brand Manager and Chief Operating Officer at industry’s leading organizations and spearheaded many campaigns globally. He is a practicing clinician with a professional degree in Ayurveda Medicine and Surgery (BAMS); he also holds a Masters in Business Administration (MBA) from MG University, Kerala.

About ResPublica Consulting:

ResPublica Consulting is a Kochi based Strategic Communication Management Consultancy specializes in Public Relations, Public Affairs, Editorial Services and Social Media. Headquartered in Kochi (Cochin) with branch operations in Thiruvananthapuram (Trivandrum) and Kozhikode (Calicut), ResPublica is manned by professionals with decades of experience in the domains it practices. In Public Relations and Public Affairs domain, company represents some of the national players in Kerala market apart from serving regional clients. Editorial Services division works closely with many of the international research organizations and has specialized skills in areas such as Content Creation, Health Care Communications, Linguistic Validation, Copy Editing, Book Publishing etc. Gen-Y professionals in ResPublica Social Media team are equipped with the uncanny skills to conjure up social media strategies, execute it on a timeline, flag it to the right target and of course to analyze the impact it creates.

Please reach ResPublica at:

ResPublicaConsulting.wordpress.com
Facebook.com/ResPublicaConsulting
Twitter.com/ResPublicaIndia

Please visit Dr. Ajay John Gray’s profile at:
in.linkedin.com/in/ajayjohngray