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Follow on Google News | The Color Run Debuts in VenturaThe “Happiest 5K on the Planet” Plans for Thousands this October
By: Mayerson Marketing & PR Participation in, and buzz for, The Color Run has exploded since its debut last year with more than one million "likes" on Facebook and more than six million views on YouTube. The Color Run has recently been featured on ESPN, Runner’ With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants are doused from head to toe in different colors at each kilometer. “We call The Color Run the ‘happiest 5K on the planet’ The Color Run visited over 50 cities last year with more than 600,000 participants, a feat following their first event in January of 2012. They plan to make 2013 a stellar year, launching more than 100 events with an estimated one million participants. “Color Runners,” Pacing The Color Run event is the 2013 Chevrolet Spark (http://www.chevrolet.com/ About The Color Run™ The Color Run is the largest event series in the United States and the first of its kind. Travis Snyder founded the 5K paint race event series in 2012, creating a new genre of running event. The Color Run celebrates healthiness, happiness and individuality, bringing the community together to create a five-kilometer canvas of colorful fun. To learn more about The Color Run, visit www.thecolorrun.com or watch this video (http://www.youtube.com/ About Chevrolet Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than four million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com. End
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