Online video got smarter: ST16 merge with Big Button

TWICKENHAM, U.K. - July 12, 2013 - PRLog -- Instagram video just launched and YouTube viewers now consume over 6 billion hours of video per month. Online video is where it’s at and marketers want a slice of the action.

"Smart organisations have realised that pushy ad content doesn't work and that it's not enough to just post a video to YouTube and cross your fingers.  The only remedy to this is a proper strategic approach - finding out where video fits in the customer journey and using proper data insights to improve performance."

Steffan Aquarone, Econsultancy

Sometimes brands need support (and sometimes don’t know where to start) with online video strategy, management, delivery and content production. And sometimes they just need support with one or more elements. Whichever the scenario the newly merged ST16 and Big Button offering helps organisations gain maximum, measurable return on their online video activity.

Award winning ST16 specialise in engaging video content that communities online are driven to share. Their highly creative campaigns have yielded consistently impressive results for clients ranging from increasing one client’s web traffic by 1,200% to their ‘Vampire’ campaign for the NHS which encouraged 52% more young people to visit the dentist in participating regions.

Big Button’s ‘Buto’ product is a leading online video platform (OVP), focused on providing video management and video hosting solutions for organisations like Tesco, Thames Water, Rugby Football Union and Freshfields. The platform makes it easy for marketers to upload, manage and measure video content online while keeping complete control of advertising overlays and ‘next play’ content. It also boasts a UK based technical support team.

The newly merged team has bases in London and Birmingham and pulls on strategic experience in online video from both sides with clients supported directly by the company’s strategy director Jeremy Stinton.

“Big Button and ST16 have collaborated on a number of projects over the last 5 years and the strategic fit in terms of our new rounded offering makes complete sense to clients looking to achieve results with online video.”

Jeremy Stinton, Strategy Director

Notes to editors
For further information please contact Jeremy Stinton, Strategy Director on

0121 224 8265 or by email jeremy@buto.tv

Web-sites
get.buto.tv

www.st16.co.uk

Video content:

Buto platform for marketers:

http://play.buto.tv/ZYrqH

NHS ‘Vampire’ case study:

http://www.st16.co.uk/work/details/nhs_vampire_viral_video