Should companies continue to use search engine optimization?

July 12, 2013 - PRLog -- There has been a lot of talk recently about the future of SEO, or as many have said, the demise of SEO. It is this kind of uneducated, “arm chair,” politician-like responses that that will cost many confused and scared business owners.

The truth is that real SEO companies have evolved and are supported by both Google and Bing in their continued efforts to deliver the most credible results in the top rankings. The day has come where creditability and knowledge are part of the equation for top rankings on Google and Bing. Those who provide real search engine optimization are finding the most recent changes a welcomed move.

Algorithms are at an important crossroads. Marketers now witness the move by leading search engines to consider authorship as the most creditable way of selecting what content consistently shows up on the search result page.  

Google’s own is now on record with announcements some would consider “Science Fiction.” Consider the recent quote by Google’s Matt Cutts, who said, “data can help Google understand the authority and credibility of the individual who posted a piece of content."

Leading SEO companies that continue to study copyright filings made by Google and Bing while paying close attention to trends and changes in search will be here years to come and many without the need of a sales and advertising team.  

One example of an all important and fairly recent change by Google and also considered by SEO Seattle® a milestone is the addition of pictures seen in many common Google search results.

Leading search engine optimists were ready well before the recent June 2013 public announcement concerning “authorship”, which is widely being considered one of the most important events in the history of Google.

SEO Seattle® first launched a strategy for authorship of the ranking equation months before the June announcement by Google. Earlier this year a post was made public on the official company blog “For the Record” found at the company’s website: www.vertigroupinternational.com. This announcement should be considered by all who want to rank higher in Google search results.

David S Freid of SEO Seattle said, “This information is right on in building identity and trust, both of which I believe will have much to do with the rankings on search engines in the future. We are seeing similar moves being made by Bing. That said, you may want to take a look at US PATENT APPLICATION 20110246484.”

It is easy for seasoned SEO companies to make recommendation to any business that is currently unequipped for search engine optimization. Freid added, “Begin sooner vs. latter investigating some of the local SEO companies and your alternatives to budgeting time, money and actual SEO experiences to support a successful in-house SEO department.”

It is a fact that SEO Seattle® has delivered the #1 search terms to all four of their most recent clients all within 60 days. Unlike other search engine optimization companies, SEO Seattle does not tag the client’s site with a link to theirs or reveal publicly who we work for. SEO Seattle also continues to represent a single client targeting geographical searches supporting their respective services and/or products. SEO Seattle is a member of the Better Business Bureau and is the only Seattle SEO company with a full 100% money back guarantee! Learn more at www.vertigroupinternational.com.