LG Electronics USA Chooses Widen Media Collective to Provide Digital Asset Management ToolsMultinational electronics company chooses Widen Digital Asset Management (DAM) to streamline asset downloads, customize brand asset templates in the cloud, and provide team with intuitive user interface
MADISON, Wis. - July 10, 2013 - PRLog -- LG Electronics USA (KRX: 066570; LSE: LGLD), a global leader in consumer electronics, home appliances, and mobile communications, has selected the Widen Media Collective to replace the company’
“We utilized a custom website to house all of our digital assets, but we knew there was a better way, so we did some research on what industry leaders utilized,” LG’s in-house digital media library was failing to provide the convenience and toolset the company needed. The 5 year-old website’ “We discovered DAM systems and then chose Widen because they are best-in-class,” said Zelicskovics. “It was everything I thought I wanted in a DAM system and more. I looked at many systems and none of them looked as intuitive or as ‘Web 2.0’ as Widen. Their customer service sealed the deal. It was a no-brainer.” According to Zelicskovics, Widen’ LG’s user base will include over 100,000 users across the company’ "Global Power Brands like LG create, distribute and repurpose assets on a scale that is difficult to maintain and manage with in-house home-made solutions. LG, like many other large enterprises, felt these pains and looked for a better solution,” About LG Electronics USA LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $45 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and energy solutions, all under LG’s “Life’s Good” marketing theme. LG Electronics is a 2013 ENERGY STAR Partner of the Year. For more information, please visit www.lg.com. About Widen Enterprises, Inc. Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients’ End
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