Boston Interactive Launches New Online Presence for Accion

BOSTON - July 10, 2013 - PRLog -- Boston Interactive, a digital marketing agency, is pleased to announce the launch of the new website for Accion (www.accion.org). A global non-profit, Accion is dedicated to building a financially inclusive world by providing individuals with the financial tools they need to improve their lives.

Accion previously partnered with Boston Interactive for the 2007 design and development of Accion.org. Now looking to better reflect their breath of activities worldwide, the microfinance pioneer re-enlisted the help of Boston Interactive to redesign their corporate website and help launch a new online presence.

The new Accion website focuses on simplicity to deliver a resource that is both visually appealing as well as easy to navigate. Boston Interactive achieved this by developing an intuitive user experience with clear calls to action that make it easy for visitors to register for email newsletters, donate, and get involved. The design features a contemporary look and feel that promotes the organization’s rich legacy and builds emotional connections through crisp photography of Accion’s work in the field. Together these elements educate users on the value and impact of Accion’s efforts to create economic opportunity around the world.  

“Our strategy in redesigning the Accion website focused on strategic information architecture and clear messaging. ” said Chuck Murphy, CEO of Boston Interactive. “By aligning Accion’s goals with that of their users, we are pleased to help this venerable institution bring their new messaging to life.”

About Accion – Accion is a global nonprofit dedicated to building a financially inclusive world with access to economic opportunity for all, by giving people the financial tools they need to improve their lives. A world pioneer in microfinance, over the last 50 years, Accion has helped build 63 microfinance institutions in 32 countries on four continents. Those institutions are currently reaching millions of clients. The Accion U.S. Network is the largest microfinance network in the United States and, since inception, has served hundreds of thousands of clients with loans and support. For further information, visit www.accion.org.

About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.

Press Contact:

Boston Interactive

Sara Murray

Marketing Manager

617.241.7977