Chatham launches summer 2014 collection at MODA

Chatham will launch its summer 2014 footwear collection at MODA. The collection includes a new G2 “barefoot” sole unit, leveraging the success of Chatham’s G2 footwear, which features a unique two year guarantee.
By: ADPR
 
EXETER, U.K. - July 9, 2013 - PRLog -- The “barefoot” sole is anatomically shaped, which moulds and curves to your feet - it feels like you aren’t wearing shoes at all. Featuring natural shock absorbing properties and a sophisticated water drainage system, the barefoot sole unit is extremely lightweight and has a mesh upper.

For women, Chatham is launching vibrant deck shoes with a concealed wedge and on-trend nautical styling. Continuing Chatham’s innovative use of sail cloth this year, the brand is launching new brighter, bolder coloured sailcloth ladies deck shoes.

Chatham’s classic deck shoe, Deck, has been updated for the season with bright coloured soles and extra soft leathers. Also new is a men’s technical leather waterproof sailing boot, boasting hi-visibility binding, breathable bamboo lining, adjustable straps and a moulded contoured sock.

Philip Marsh, Managing Director of Chatham, says, “Nautical styling and the popularity of deck shoes looks set to continue well into the 2014 season. In this new collection wehave focused on the use of innovative materials to enable a variety of products to be available at different price points – a reflection of the current trend for customers to splurge on some items and save on others.

“By taking this approach, Chatham will appeal to a wide customer base and the retailer can choose from a selection of price points according to their own audience demographic, providing an opportunity for even greater growth in our key summer business.”

For trade orders please call 0845 2700 217 or email: orders@chatham-marine.co.uk

Web: www.chatham-marine.co.uk
End
Source:ADPR
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Tags:Chatham, Footwear, Deck Shoes, Moda
Industry:Fashion
Location:Exeter - Devon - England
Subject:Products
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