Moving Billboard Advertisements Breathe Life into Outdoor Advertising

Advertising will never stop evolving. While you might think of the internet as being the center of all this change, outdoor advertising is changing as well, particularly billboard advertising.
 
LOS ANGELES - July 7, 2013 - PRLog -- Even if you are in your early 20s, you’ve probably seen your fair share of changes in the commercials you watch and billboards you see along the streets of your city. Trends appear from nowhere and fizzle out just as fast, and mediums like billboards that many companies viewed as solid and reliable forms of advertising are now thought to be risky and overpriced.

Billboards are certainly still out there, but did people really have time to see them anymore? Would the viewer act on what they saw, or simply overlook the entire concept again and again because they had to get to work or school? What if all of the impressions you were promised with your billboard space were actually made up of the same people driving by again and again who had no interest in what you offered?

These are the types of questions that the largest advertising companies (we’re talking summer movie releases, major clothing lines, the big dogs) are just now asking, and marketing agencies and creative thinkers have been forced to explore other avenues of outdoor advertisement now that “good enough” just isn’t.

Hiperlink Transports LLC is a trucking/transportation company that owns and operates its own fleet of semi-trucks across the continental United States. Seeing the need for a better way to advertise to the masses, the owner of Hiperlink, Adam Urizar, decided to offer advertisers something different, a billboard that was better.

The ideal billboard advertisement would be powerful enough to attract millions, but versatile enough that you wouldn’t be tied down to a single area or single decision. Advertisers needed to reach people traditionally, in person, but they needed all the freedoms and customizations available under many of the online advertising platforms of today, with a price that leaves plenty of head room. It would be an entirely new vehicle to drive business, and that’s just what they had: vehicles.

The Hiperlink Transport trucks constantly travel through Los Angeles, San Francisco, Silicon Valley, San Diego, and all of the busiest cities throughout California and the continental United States. At 102 inches tall and 53 feet long, the Hiperlink trailers tower above everything else on the street or highway while remaining at the ideal eye level of all drivers and pedestrians in sight. The trailers would appear as a blank canvas to a painter, and a potential goldmine to any business, product, or advertising agency.

On average, a billboard that is going to get you about 200,000 impressions in a month is going to cost you upwards of ten grand. A 53 foot advertisement along both sides of a constantly moving semi-truck will net you 3.25 million impressions in a month. Also, the trucks at Hiperlink are profitable on their own, unlike a traditional billboard that would wither up and die without an advertiser to sponsor it, so they can also offer a lower price.

Hiperlink began offering their better billboard immediately, with volumes more views and a price that is less than half of what you’ll pay for a stationary billboard in many cases, but things got even worse. It became apparent that the moving advertisements weren’t only seen by more, but regarded as more intriguing and eye-catching than the exact same ad ran on a traditional billboard. They also realized that their trucks could make appearances at major events and premieres, turning Hollywood Boulevard into a temporary shrine for the latest blockbuster hit or taking Times Square by storm with the image of a new product plastered across 3 semi-trucks as they slowly crept down the busy street.

Advertisers were able to take their billboards from one state to another without having to pay anything more than the single monthly fee, and do so much more than they ever could before. The future of advertising was here.

To learn more about advertising using Hiperlink Transports LLC’s mobile/moving billboard advertising system, visit http://hiperlinktransports.com/advertise-with-us/
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