Health Club Marketing Made Easy With Fitness Gift Cards

DENVER - July 4, 2013 - PRLog -- Health club marketing is one of the most difficult responsibilities a health club owner deals with each month. Curtis Mock has a knack for finding innovative and effective solutions in the health club marketing arena.  His company, Fitness Marketing Group, has been helping gym owners and health club owners reinvigorate their marketing strategies since 2004.  The latest innovation can be found at http://www.FitnessGiftCards.com.

Mock recognized that the popular health club marketing strategy of providing free trial passes or no-enrollment fee promotions via direct mail or advertisements just wasn’t as effective as it should be, especially considering the value of the offer was fairly high.  Free trials and no-enrollment fee offers can often save the consumer $50 to $100 or more, yet consumers just weren’t responding to the offers.  He realized that it wasn’t the offer itself that was the problem, it was the medium for delivery of the offer.

“It’s easy to throw away a coupon or a direct mail piece,” says Mock.  “There’s just nothing about a flimsy paper coupon that says ‘use me – I’m valuable.’ But if someone receives a high-quality plastic card that has the look and feel of a credit card, with $100 printed on it, that screams value.  That’s what makes it perfect as a health club marketing solution.  It won’t get thrown away, and the odds of it being redeemed are exponentially higher than a paper coupon or direct mail postcard.”

Enter http://www.FitnessGiftCards.com.  The product allows health club owners to create gift cards to use for promotional purposes that don’t require “loading” value on the cards, but still carry a high perceived value in the minds of consumers.  Health clubs can use whatever offer they’d like to use on the card, and customize the design to look exactly like a gift card you might buy at a retail store or a restaurant.   However, the gift card is for an amount equal to the enrollment fee or a month of health club dues.  This provides a way for gym owners to provide the same free-trial or no-enrollment fee offers, but in a medium that provides a much better return on investment than most other health club marketing offers.

To learn more about using Fitness Gift Cards as a health club marketing strategy, as well as view hundreds of examples of other gift cards created, visit http://www.FitnessGiftcards.com or call 1-904-807-5950.