Bestselling Book Teaches What To Say So The Media Will Listen

SAN DIEGO - July 4, 2013 - PRLog -- “Be the News: A Guide to Going Viral With Your Human Interest Story,” written by Lori Gertz, who in 2010 was catapulted into the national spotlight after going public with her family’s heartbreaking story of mental illness is now available in paperback after acquiring bestseller status as an Amazon Kindle book.

‘Be the News’ gives readers with an important story a thorough understanding of how to sell it to the media and how to avoid the pitfalls of doing so at the same time,” said Gertz.

“Be the News: A Guide to Going Viral Wiith Your Human Interest Story” was released in December 2012 as an Amazon digital publication and can now be ordered in paperback format at www.barnesandnoble.com and www.amazon.com .

In Be the News, seasoned 26 year marketing veteran Gertz, carefully outlines an approach to the media which instructs readers how to;
•   Create a mission for their messaging
•   Pitch a story
•   Develop and deliver sound bites
•   Align with topics of interest that are already in the news
•   Avoid the pitfalls of tabloid journalism
About The Author
Lori Gertz was born and raised in Western Massachusetts. A writer since she was six, her love for proverbial ink on paper led her to a 14 year magazine publishing career followed by 15 more years running her own strategic marketing company. She is the author of several longstanding blogs, multiple published articles and is a national advocate for the awareness of Fetal Alcohol Spectrum Disorder and traumatic brain injury in utero.
For More on the author, go to www.lorigertz.com, www.facebook.com/bethenews, and twitter.com/lorigertzauthor. Her personal blog can be found at www.gertz-pileofideas.blogspot.com.