Coffee Shop Names Idea – Some Simple Guidelines

ANAHEIM, Calif. - July 4, 2013 - PRLog -- Your shop name is the first impression most people have of your organisation. If you determine to change your shop name, it can be very expensive and time consuming to re-brand your business. Here are several strategies you find a winning shop name that does the business.

The name is memorable

When brainstorming business name ideas, you want to choose a name that a consumer remembers for all the right reasons. You may want to play on words such as 'Bean Me Up Espresso' for a coffee shop names.

Choose a searchable name

Be sure to choose a name that has a domain name available and low competition on Search Engines. If you choose a catchy name that is similar to other businesses, you may find that your business name is buried in the search results even for your company name.

Choose a name with positive associations

A business name that is unsuitable for your shop or just plain inappropriate, distasteful or bordering on the offensive or just sounds like a rude word will reflect badly on your business. Choose names that have positive associations and signify trust and authority.

Choose a name that won't date

A name that may be fashionable here and now or have popular culture references may not be understood or relevant fifty years from now. When thinking about business name ideas, think of a name that is funky and fun if your shop allows for it but will also last the distance in the corporate world and won't date. Your business name needs to grow and develop with your business .

Choose a name that will allow your company to grow

If you are planning to stay in one locality and have no plans for expansion, it is recommended that you use a localized keyword such as 'Queensland Coffee' in your business name. However, if you do have plans for business growth whether that includes different regions or introducing different product categories, you should choose a name that will serve your company's needs now and well in the future.

Use personal names

Some business experts say it can add credibility to your business say using your own name such as ‘Zaki Coffee’ and this certainly works well in certain professions. Others say it may indicate that the business is a small entity and people may prefer to deal with a larger company. You can get around this by adding your name and associates or use a combination of a personal name and descriptive name.

Descriptive business name

Choosing an intrinsic business name is another strategy employed when thinking about business name ideas. People will be able to know at first glance exactly what your company does. This strategy can work well for businesses.

Build your unique brand

Businesses such as 'Virgin Blue', 'Microsoft', 'Amazon', 'Google', 'Nike' and 'Cadbury' have chosen names that defy all the business rules and spent a lot of money building their brand and educating customers about the products and services they sell and what they stand for as a company. In a lot of instances, these names are very unique and usually one word that is easier to remember and spell for the average consumer.

Emphasize your business image

Adjectives describing your product or service can be effectively used in a business name and they allow customers to be able to instantly conjure an image of your company simply by the name. The name you choose reflects the quality of your business and that image can be conveyed clearly to your customers purely through your company name alone.

Choosing a business name is an important part of branding your coffee shop business. Think long and hard about the name of your coffee shop because there is no quick and painless way to change it. Once you have brainstormed business name ideas and settled one you like, register it straight away and buy the domain name.

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