Electronics retailer Elkjøp, part of Dixons Retail, deploys HappyOrNot® service in 6 countries

July 3, 2013 - PRLog -- HappyorNot(R) which is now deployed in most Elkjøp stores in Norway, Sweden, Finland, Denmark, Czech Republic, and Slovakia, allows customers to give positive or negative feedback in an easy way.

The unit consists of a small rack with four smiley buttons that clearly indicate to the end-customer which one to press to express how satisfied they were with the service of Elkjøp that day.

“We hope that as many of our customers as possible will take a moment to tell us how good the service was that we provided when they were visiting us. That way, we will become even better and make our customers even more satisfied,” says CEO of Elkjøp Norway, Andreas Niss.

Since the launch in early May, over 1,5 million customers have already used the HappyOrNot meters to give praise, or criticism, in the Elkjøp Group.

The HappyOrNot service gives Elkjøp possibilities to pinpoint where they can improve their efforts. For example, if satisfaction drops on weekdays between 4 p.m. and 6 p.m., they can control the amount of staff during those hours. In addition, they are seeing that good access to discounted items leads to higher satisfaction.

4 out of 5 are satisfied - Czech Republic is currently the leader

The numbers show that in total, over 79 % of the customers were satisfied with the service on the day they visited the store. The customers in Czech Republic are the ones who are smiling the most, with over 85% of the customers giving a thumbs up.

Nils-Martin Andreassen, Store Manager from Elkjøp store in Sarpsborg, Norway, tells about the store manager viewpoint: “This is what we live and breathe for every day here at Elkjøp. For high customer satisfaction, the store manager must give all the credit to their excellent staff. The feedback makes work even harder to get increasingly satisfied customers.”

For more information, please contact:

http://www.happy-or-not.com  

Ville Levaniemi VP Sales, Co-Founder, HappyOrNot Ltd

Phone: +358 44 547 6802

E-mail: ville.levaniemi@happy-or-not.com

HappyOrNot Ltd.

Headquartered in Finland and established in 2009, HappyOrNot® helps its clients in such sectors as retail, services, hospitality, healthcare, transportation, lifestyle and fitness, and public service to develop their service experience and sales through continuous monitoring and reporting on customer satisfaction levels. HappyOrNot has received recognition via several awards and acknowledgments, including the Nordic Retail Awards 2011 and Daily Finance Top 4 in 2013. HappyOrNot is currently being used by over 200 retail and service chain organizations across 24 countries.

More information: www.happy-or-not.com

Keywords: Retail, Customer Satisfaction, Customer Loyalty