Trek Bicycle to Match World Bicycle Relief Donations in July

Partnership aims to raise enough to supply 1,300 bikes to Africans in need
By: keating/co
 
CHICAGO - July 1, 2013 - PRLog -- (Waterloo, WI)- Trek Bicycle is partnering with World Bicycle Relief to double the impact of donations made to World Bicycle Relief this July. When supporters of World Bicycle Relief donate to the organization in the month of July, Trek will match their contribution, dollar for dollar. Since its inception in 2005, World Bicycle Relief has put over 137,000 bicycles into the hands of people living in developing countries, most notably rural African communities lacking transportation infrastructure. The organization's Buffalo Bikes are assembled locally and represent a life-changing asset to a person in need. A bike can quintuple a person’s carrying capacity, and quadruple the distance one can travel in an hour. To someone living in rural Africa, a bicycle can provide access to clean water, medicine, and an education. The power of mobility created by a single Buffalo Bike is said to have a positive impact on the lives of five people in a given community. Given this statistic, if Trek and World Bicycle Relief reach their goal of raising enough money to donate 1,300 bikes, 6,500 Africans will realize a positive impact.

“Bicycles have the power to shorten distances to school, work, or hospitals, where other transportation options don’t exist,” said Brandon Buth, Trek’s Advocacy Director. “We’re excited to support World Bicycle Relief’s efforts with the Trek Match promotion. We’re hoping Trek riders around the globe will join us in doing so.”

“Trek has been a valued supporter of World Bicycle Relief since our origins in 2005,” said F.K. Day, Co-Founder of World Bicycle Relief. “Their commitment to match donations this July will help double our efforts in empowering students, healthcare workers and entrepreneurs in rural Africa with life-changing transportation.”

About World Bicycle Relief:
World Bicycle Relief is a 501(c)(3) organization dedicated to providing people in need with access to independence and livelihood through The Power of Bicycles®. World Bicycle Relief’s mission is accomplished by designing, sourcing and manufacturing bicycles designed to withstand African terrain and conditions, while meeting the needs of students, healthcare workers, farmers, and entrepreneurs. The work performed by World Bicycle Relief encourages local economies and promotes long-term sustainability by locally assembling bicycles, training mechanics, strengthening the spare parts supply chain, in addition to providing high-quality, affordable bicycles to people in need of transportation. For more information, please visit: www.worldbicyclerelief.org

Media Contact:
Rick Keating, keating/co
rkeating@keatingco.com
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Mobile: 917.767.2400
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