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Follow on Google News | New e-Book For Developing Online Marketing Strategies ReleasedWhat’s The Big Idea? A Guide To Creative Marketing Communication
By: MRPwebmedia http//www.youtube.com/ “… advertising is more than the latest techno-gimmick, fad-app or mobile whiz-bangery; How do you generate big ideas and concepts; how do you spark business creativity? Marketing is more than search engine optimization and social media, and it’s certainly more than frustrating and expensive attempts to be number one in your category on Google. "Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…” – George Lois The Internet is a wonderfully democratic environment, but democracy is messy: it has never been easier for technically talented entrepreneurs to start an online business, but business is more than just the ability to be technically proficient, business is about managing your enterprise, and building a brand through marketing communication. Unfortunately many novice entrepreneurs lack the business training to understand that marketing is more than advertising, and tactics are not the same as strategy. “What’s The Big Idea?” lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. By using one of these concepts entrepreneurs can make the appropriate decisions to invest and use the numerous tactical marketing and advertising options available and more importantly, to avoid wasting money on fad over-hyped tactics that may be suitable for some, but may not be suitable for everyone. Using this e-book to develop a high concept marketing strategy may just be the one thing that will make the difference in a business building a successful brand or in falling into the vast wasteland of Web mediocrity. “What’s The Big Idea?” is available on Blurb.com (http://store.blurb.com/ “What’s The Big Idea?” was written by Jerry Bader, Senior Partner at MRPwebmedia, a Thornhill, Ontario marketing communication firm that specializes in Web video and audio production. He is the author of over one hundred articles on online marketing that have been published in various prestigious marketing blogs based on his forty plus years of business marketing experience. He can be reached at info@mrpwebmedia.com or at (905) 764-1246 and through http://www.mrpwebmedia.com End
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