Click Energy’s Mates Rates Gets a Rebrand

COLLINGWOOD, Australia - June 28, 2013 - PRLog -- Energy retailer Click Energy’s popular ‘Mates Rates’ incentive plan has been rebranded as ‘Refer a Friend’ as part of the company’s efforts to clarify the content of their plan to existing customers.

This change hopes to give consumers a better idea of what the plan entails without going through the trouble of having to search for additional information.

The newly rebranded ‘Refer a Friend’ incentive plan encourages current Click Energy customers to refer their friend, neighbour or family member to the energy supplier and enjoy Click Energy’s low electricity rates.

Mallory Martel, Click Energy’s Marketing coordinator, believes the rebranding will increase Click Energy customers’ awareness of the incentive plan and benefits, which will drive more consumers to the company. Martel says: “While we enjoyed the rhyming rhetoric of Mates Rates, we found some people were becoming confused about the promotion. Everyone knows what ‘refer-a-friend’ implies, and we want as many people to benefit from this promotion as possible.”

The original incentive plan, which was launched in 2012, had a take up rate in the hundreds. The change is expected to increase this conversion rate even further.